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Forecasting methods for marketing: Review of empirical research

Author

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  • Scott Armstrong, J.
  • Brodie, Roderick J.
  • McIntyre, Shelby H.

Abstract

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Suggested Citation

  • Scott Armstrong, J. & Brodie, Roderick J. & McIntyre, Shelby H., 1987. "Forecasting methods for marketing: Review of empirical research," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 355-376.
  • Handle: RePEc:eee:intfor:v:3:y:1987:i:3-4:p:355-376
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    Citations

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    Cited by:

    1. S. Buxton & Kostas Nikolopoulos & M. Khammash & P. Stern, 2015. "Modelling and Forecasting Branded and Generic Pharmaceutical Life Cycles: Assessment of the Number of Dispensed Units," Working Papers 15004, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
    2. Green, Kesten C., 2002. "Forecasting decisions in conflict situations: a comparison of game theory, role-playing, and unaided judgement," International Journal of Forecasting, Elsevier, vol. 18(3), pages 321-344.
    3. Diamantopoulos, Adamantios & Winklhofer, Heidi, 2003. "Export sales forecasting by UK firms: Technique utilization and impact on forecast accuracy," Journal of Business Research, Elsevier, vol. 56(1), pages 45-54, January.
    4. Winklhofer, Heidi & Diamantopoulos, Adamantios & Witt, Stephen F., 1996. "Forecasting practice: A review of the empirical literature and an agenda for future research," International Journal of Forecasting, Elsevier, vol. 12(2), pages 193-221, June.
    5. Green, Kesten C., 2002. "Embroiled in a conflict: who do you call?," International Journal of Forecasting, Elsevier, vol. 18(3), pages 389-395.
    6. Kesten C. Green & J. Scott Armstrong, 2004. "Value of Expertise For Forecasting Decisions in Conflicts," Monash Econometrics and Business Statistics Working Papers 27/04, Monash University, Department of Econometrics and Business Statistics.
    7. Diamantopoulos, Adamantios & Winklhofer, Heidi, 1999. "The impact of firm and export characteristics on the accuracy of export sales forecasts: evidence from UK exporters," International Journal of Forecasting, Elsevier, vol. 15(1), pages 67-81, February.
    8. Meade, Nigel & Islam, Towhidul, 1995. "Forecasting with growth curves: An empirical comparison," International Journal of Forecasting, Elsevier, vol. 11(2), pages 199-215, June.
    9. Nikolopoulos, Konstantinos & Buxton, Samantha & Khammash, Marwan & Stern, Philip, 2016. "Forecasting branded and generic pharmaceuticals," International Journal of Forecasting, Elsevier, vol. 32(2), pages 344-357.
    10. Meade, Nigel & Islam, Towhidul, 2006. "Modelling and forecasting the diffusion of innovation - A 25-year review," International Journal of Forecasting, Elsevier, vol. 22(3), pages 519-545.
    11. repec:pal:jorsoc:v:59:y:2008:i:9:d:10.1057_palgrave.jors.2602597 is not listed on IDEAS

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