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Idea Creation, Constructivism and Evolution as Key Characteristics in the Videogame Artifact Design Process


  • Ted Tschang, F.
  • Szczypula, Janusz


We provide a broad characterization of how videogame design results from individuals' creative actions. Relying on qualitative data from a variety of sources including our own interviews and ethnographic work, and, a sourcebook on videogames, we are assured of the existence of three facets of creativity-based game design: idea creation, constructivism and evolution. The implications of a creativity-based framework for design are that game design features might result from conventionally known creative processes such as insight or inspiration, or from the form of creativity that 'blends' disparate concepts together in novel ways by adapting, adding or combining them. This latter form is what we term 'constructivism' or 'constructivist thinking' - something which increasingly digital or content-driven products (i.e., virtual) that are freeform in nature could require. A constructivist approach to game design suggests that games can be seen to be comprised of features from past games and other media or products, and thus as a consequence, the heritage of products are quite straightforward to discern. Furthermore, evolutionary processes can now be viewed as the outcome of these constructivist and idea creation mechanisms.

Suggested Citation

  • Ted Tschang, F. & Szczypula, Janusz, 2006. "Idea Creation, Constructivism and Evolution as Key Characteristics in the Videogame Artifact Design Process," European Management Journal, Elsevier, vol. 24(4), pages 270-287, August.
  • Handle: RePEc:eee:eurman:v:24:y:2006:i:4:p:270-287

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    Cited by:

    1. Fanny Simon & Albéric Tellier, 2011. "How do actors shape social networks during the process of new product development?," Post-Print hal-01572294, HAL.
    2. Panourgias, Nikiforos S. & Nandhakumar, Joe & Scarbrough, Harry, 2014. "Entanglements of creative agency and digital technology: A sociomaterial study of computer game development," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 111-126.
    3. Peeters, T.J.G., 2013. "External knowledge search and use in new product development," Other publications TiSEM 300ebb34-b090-4210-b95e-f, Tilburg University, School of Economics and Management.
    4. Davis, Lee N. & Davis, Jerome & Hoisl, Karin, 2009. "What Inspires Leisure Time Invention?," Discussion Papers in Business Administration 10457, University of Munich, Munich School of Management.
    5. Situmeang, Frederik B.I. & Leenders, Mark A.A.M. & Wijnberg, Nachoem M., 2014. "History matters: The impact of reviews and sales of earlier versions of a product on consumer and expert reviews of new editions," European Management Journal, Elsevier, vol. 32(1), pages 73-83.
    6. Simon, Fanny & Tellier, Albéric, 2011. "How do actors shape social networks during the process of new product development?," European Management Journal, Elsevier, vol. 29(5), pages 414-430.
    7. Sapsed, Jonathan & Tschang, Feichin Ted, 2014. "Art is long, innovation is short: Lessons from the Renaissance and the digital age," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 127-141.

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