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Using the Internet to Enhance Global Strategy


  • Yip, George
  • Dempster, Anna


How does the Internet affect globalization and global strategy within firms? How should multinational companies re-evaluate their global strategies to best take advantage of the Internet? Both managers and researchers have assumed that a correct and appropriate use of Internet technologies by companies speeds up globalization of industries and enables firm use of global strategies. This paper provides empirical evidence on the exact uses of the Internet by global companies, how their use affects key globalization drivers and how they believe this, in turn, affects performance. We derive ten lessons on how companies can use the Internet to enhance their global strategies.

Suggested Citation

  • Yip, George & Dempster, Anna, 2005. "Using the Internet to Enhance Global Strategy," European Management Journal, Elsevier, vol. 23(1), pages 1-13, February.
  • Handle: RePEc:eee:eurman:v:23:y:2005:i:1:p:1-13

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    Cited by:

    1. Martínez-Noya, Andrea & García-Canal, Esteban, 2011. "Technological capabilities and the decision to outsource/outsource offshore R&D services," International Business Review, Elsevier, vol. 20(3), pages 264-277, June.
    2. Molina-Castillo, Francisco-Jose & Lopez-Nicolas, Carolina & Soto-Acosta, Pedro, 2012. "Interaction effects of media and message on perceived complexity, risk and trust of innovative products," European Management Journal, Elsevier, vol. 30(6), pages 577-587.
    3. Ale Ebrahim, Nader & Ahmed, Shamsuddin & Taha, Zahari, 2008. "Concurrent Collaboration in Research and Development," MPRA Paper 27052, University Library of Munich, Germany, revised Sep 2008.


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