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Using the Internet to Enhance Global Strategy

Author

Listed:
  • Yip, George
  • Dempster, Anna

Abstract

How does the Internet affect globalization and global strategy within firms? How should multinational companies re-evaluate their global strategies to best take advantage of the Internet? Both managers and researchers have assumed that a correct and appropriate use of Internet technologies by companies speeds up globalization of industries and enables firm use of global strategies. This paper provides empirical evidence on the exact uses of the Internet by global companies, how their use affects key globalization drivers and how they believe this, in turn, affects performance. We derive ten lessons on how companies can use the Internet to enhance their global strategies.

Suggested Citation

  • Yip, George & Dempster, Anna, 2005. "Using the Internet to Enhance Global Strategy," European Management Journal, Elsevier, vol. 23(1), pages 1-13, February.
    • Handle: RePEc:eee:eurman:v:23:y:2005:i:1:p:1-13
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    Citations

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    Cited by:

    1. Pla-Barber, José & Linares, Esmeralda & Ghauri, Pervez N., 2019. "The choice of offshoring operation mode: A behavioural perspective," Journal of Business Research, Elsevier, vol. 103(C), pages 570-580.
    2. Mohammed Alkahtani & Qazi Salman Khalid & Muhammad Jalees & Muhammad Omair & Ghulam Hussain & Catalin Iulian Pruncu, 2021. "E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies," Sustainability, MDPI, vol. 13(2), pages 1-29, January.
    3. Martínez-Noya, Andrea & García-Canal, Esteban, 2011. "Technological capabilities and the decision to outsource/outsource offshore R&D services," International Business Review, Elsevier, vol. 20(3), pages 264-277, June.
    4. Citroen, Charles L., 2011. "The role of information in strategic decision-making," International Journal of Information Management, Elsevier, vol. 31(6), pages 493-501.
    5. Olena Ivus & Walter G. Park, 2022. "All rights reserved: Copyright protection and multinational knowledge transfers," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1064-1091, July.
    6. Giovanni Battista Dagnino & Riccardo Resciniti, 2021. "Introduction to the Special Issue: “The age of digital internationalization—Strategic capabilities, cultural distance and customer value”," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 967-981, December.
    7. Molina-Castillo, Francisco-Jose & Lopez-Nicolas, Carolina & Soto-Acosta, Pedro, 2012. "Interaction effects of media and message on perceived complexity, risk and trust of innovative products," European Management Journal, Elsevier, vol. 30(6), pages 577-587.
    8. Jonas Eduardsen & Svetla Marinova & Leonidas C. Leonidou & Paul Christodoulides, 2023. "Organizational Influences and Performance Impact of Cross-Border E-Commerce Barriers: The Moderating Role of Home Country Digital Infrastructure and Foreign Market Internet Penetration," Management International Review, Springer, vol. 63(3), pages 433-467, June.
    9. Ale Ebrahim, Nader & Ahmed, Shamsuddin & Taha, Zahari, 2008. "Concurrent Collaboration in Research and Development," MPRA Paper 27052, University Library of Munich, Germany, revised Sep 2008.

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