IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v13y1995i4p363-373.html
   My bibliography  Save this article

Retail competition in the fast-moving consumer goods industry: The case of France and the UK

Author

Listed:
  • Corstjens, Judy
  • Corstjens, Marcel
  • Lal, Rajiv

Abstract

UK retailers in the fast-moving consumer goods industry focus their strategy on building loyalty through quality 'own' labels. By contrast, French retailers compete aggressively on price. Judy and Marcel Corstjens, and Rajiv Lal argue that either a 'two-tier' or parallel system will evolve in the future or a national industry will tend to oscillate from one strategy to another. Retailers must decide which of the two strategies they will consistently adopt.

Suggested Citation

  • Corstjens, Judy & Corstjens, Marcel & Lal, Rajiv, 1995. "Retail competition in the fast-moving consumer goods industry: The case of France and the UK," European Management Journal, Elsevier, vol. 13(4), pages 363-373, December.
    • Handle: RePEc:eee:eurman:v:13:y:1995:i:4:p:363-373
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/026323739500028J
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Radek Froulík & Radek Zdeněk & Jana Lososová, 2023. "The Economy of Retail Chains in the FMCG Sector: The Case of Czechia," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 25(1), pages 20-33, June.
    2. Tyagi Rajeev K., 2006. "Store Brand Strength," Review of Marketing Science, De Gruyter, vol. 4(1), pages 1-18, February.
    3. Wang, Nengmin & He, Qidong & Jiang, Bin, 2019. "Hybrid closed-loop supply chains with competition in recycling and product markets," International Journal of Production Economics, Elsevier, vol. 217(C), pages 246-258.
    4. Babin, Barry J. & Borges, Adilson & James, Kevin, 2016. "The role of retail price image in a multi-country context: France and the USA," Journal of Business Research, Elsevier, vol. 69(3), pages 1074-1081.
    5. Groznik, Ana & Heese, H. Sebastian, 2010. "Supply chain interactions due to store-brand introductions: The impact of retail competition," European Journal of Operational Research, Elsevier, vol. 203(3), pages 575-582, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:13:y:1995:i:4:p:363-373. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.