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Setting business objectives and measuring performance


  • Doyle, Peter


Western companies tend to over focus on profitability as a measure of performance. Exceptional success on one such measure of performance invariably creates organisational instability because it implies minimising expectations. Peter Doyle introduces the notion of a tolerance zone whereby the firm matches the minimum expectations of all its key stakeholders. The task of management is to broaden this tolerance zone through creating a long-term mutuality of interest between potentially disparate stakeholder interests.

Suggested Citation

  • Doyle, Peter, 1994. "Setting business objectives and measuring performance," European Management Journal, Elsevier, vol. 12(2), pages 123-132, June.
  • Handle: RePEc:eee:eurman:v:12:y:1994:i:2:p:123-132

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    References listed on IDEAS

    1. Eric von Hippel, 1994. ""Sticky Information" and the Locus of Problem Solving: Implications for Innovation," Management Science, INFORMS, vol. 40(4), pages 429-439, April.
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    Cited by:

    1. Che Mohd Zulkifli Che Omar Author_Email: & Osman Jusoh, 2011. "Involvement Of Malaysian Smes In Logistics: Potential And Prospects," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-328, Conference Master Resources.
    2. Soviana, Soviana, 2013. "Framework for Analyzing Community-Based Enterprise (CBE): Literature review of organizational architecture and organizational performance," EconStor Preprints 74719, ZBW - German National Library of Economics.
    3. Carvalho, Cláudia & Brito, Carlos, 2009. "Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?," Working Papers 8/2009, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE).
    4. Lenka Drličková, 2009. "'Doyle's Model of Firm in Practice? ' Qualitative Research of an International Retail Organization," Ekonomika a Management, University of Economics, Prague, vol. 2009(4).
    5. repec:dau:papers:123456789/2470 is not listed on IDEAS
    6. Kleanthis K. Katsaros & Athanasios N. Tsirikas & Christos S. Nicolaidis, 2015. "Firm performance: The role of CEOs' emotional and cognitive characteristics," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 8(1), pages 51-82, August.
    7. Hafeez, Khalid & Zhang, YanBing & Malak, Naila, 2002. "Determining key capabilities of a firm using analytic hierarchy process," International Journal of Production Economics, Elsevier, vol. 76(1), pages 39-51, March.
    8. Glunk, U. & Wilderom, C.P.M., 1996. "Organizational Effectiveness = Corporate Performance? Why and How Two Research Traditions Need to be Merged," Research Memorandum 715, Tilburg University, School of Economics and Management.
    9. John Ferguson & David Collison & David Power & Lorna Stevenson, 2006. "Accounting textbooks: Exploring the production of a cultural and political artifact," Accounting Education, Taylor & Francis Journals, vol. 15(3), pages 243-260.

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