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Stealing thunder as a crisis communication strategy in the digital age

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  • Lee, Sang Yeal

Abstract

The proliferation of social media and information communication technologies (ICTs) has transformed the crisis communication landscape. We are increasingly seeing new crisis development patterns and stakeholder communication processes that overwhelm traditional crisis communication protocols. Crisis communication theories and best practices, however, remain largely reactive and may not provide practical implications for effective communication strategies in the digital age. Crisis communication must advance to proactive strategies with stakeholder-focused communication. This article provides research-based evidence with real-world examples to illustrate why stealing thunder must be considered a strategic crisis communication option in the digital age. Managers must understand how social media and ICTs influence the current crisis communication ecosystem and how stealing thunder can help them navigate crises.

Suggested Citation

  • Lee, Sang Yeal, 2020. "Stealing thunder as a crisis communication strategy in the digital age," Business Horizons, Elsevier, vol. 63(6), pages 801-810.
    • Handle: RePEc:eee:bushor:v:63:y:2020:i:6:p:801-810
    DOI: 10.1016/j.bushor.2020.07.006
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    References listed on IDEAS

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    1. Claeys, An-Sofie, 2017. "Better safe than sorry: Why organizations in crisis should never hesitate to steal thunder," Business Horizons, Elsevier, vol. 60(3), pages 305-311.
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    Cited by:

    1. Xiaobo Wang & Zhishan An & Caixia Zhang, 2023. "Identifying Crucial Attributes of Sustainable Operation for Scientific Instrument Platforms With a Fuzzy Synthetic Cause-Effect Model," SAGE Open, , vol. 13(3), pages 21582440231, August.

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