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Creating an innovative digital project team: Levers to enable digital transformation

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  • Guinan, Patricia J.
  • Parise, Salvatore
  • Langowitz, Nan

Abstract

Digital transformation encompasses an organization's ability to adapt, respond, and position itself for success in the face of rapid technology evolution. A critical structure in achieving successful digital transformation is the digital project team, yet there is little research on how they are created and developed. Much of the focus has been on agile methodologies and processes but there is less research to inform organizations on digital team dynamics such as roles, empowerment, learning, and leadership development. This article describes our findings from a multilevel study of the IT function of 60 companies, including fieldwork at five company sites involving more than 130 semistructured interviews with senior level IT professionals. We identify four essential team-based levers that enable digital transformation: (1) diverse and targeted team composition, (2) iterative goal setting, (3) continuous learning, and (4) talent management. Using company examples and practices, we describe how digital leaders are using these levers to propel their organizations forward in the journey toward digital transformation.

Suggested Citation

  • Guinan, Patricia J. & Parise, Salvatore & Langowitz, Nan, 2019. "Creating an innovative digital project team: Levers to enable digital transformation," Business Horizons, Elsevier, vol. 62(6), pages 717-727.
    • Handle: RePEc:eee:bushor:v:62:y:2019:i:6:p:717-727
    DOI: 10.1016/j.bushor.2019.07.005
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    References listed on IDEAS

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    1. Nylén, Daniel & Holmström, Jonny, 2015. "Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation," Business Horizons, Elsevier, vol. 58(1), pages 57-67.
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    2. Gianluca Elia & Alessandro Margherita & Enrico Ciavolino & Karim Moustaghfir, 2021. "Digital Society Incubator: Combining Exponential Technology and Human Potential to Build Resilient Entrepreneurial Ecosystems," Administrative Sciences, MDPI, vol. 11(3), pages 1-16, September.
    3. Tsung-Yin Ou & Guan-Yu Lin & Chin-Ying Liu & Wen-Lung Tsai, 2021. "Constructing a Sustainable and Dynamic Promotion Model for Fresh Foods Based on a Digital Transformation Framework," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
    4. Bianca Felizardo Lima & Julio Vieira Neto & Renan Silva Santos & Rodrigo Goyannes Gusmão Caiado, 2023. "A Socio-Technical Framework for Lean Project Management Implementation towards Sustainable Value in the Digital Transformation Context," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
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    6. Hadjielias, Elias & (Lola) Dada, Olufunmilola & Discua Cruz, Allan & Zekas, Stavros & Christofi, Michael & Sakka, Georgia, 2021. "How do digital innovation teams function? Understanding the team cognition-process nexus within the context of digital transformation," Journal of Business Research, Elsevier, vol. 122(C), pages 373-386.
    7. Ioana Gutu & Daniela Tatiana Agheorghiesei & Ionel Ciprian Alecu, 2022. "The Online Adapted Transformational Leadership and Workforce Innovation within the Software Development Industry," Sustainability, MDPI, vol. 14(12), pages 1-22, June.
    8. Nemanja Berber & Agneš Slavić & Marko Aleksić, 2020. "Relationship between Perceived Teamwork Effectiveness and Team Performance in Banking Sector of Serbia," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    9. Chen, Hansong & Tian, Zhen, 2022. "Environmental uncertainty, resource orchestration and digital transformation: A fuzzy-set QCA approach," Journal of Business Research, Elsevier, vol. 139(C), pages 184-193.
    10. Kozarkiewicz Alina, 2020. "General and Specific: The Impact of Digital Transformation on Project Processes and Management Methods," Foundations of Management, Sciendo, vol. 12(1), pages 237-248, January.
    11. Xiaonan Fan & Ye Wang & Xinyuan Lu, 2022. "Digital Transformation Drives Sustainable Innovation Capability Improvement in Manufacturing Enterprises: Based on FsQCA and NCA Approaches," Sustainability, MDPI, vol. 15(1), pages 1-26, December.

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