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Big data dreams: A framework for corporate strategy

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  • Mazzei, Matthew J.
  • Noble, David

Abstract

The phenomenon of big data—large, diverse, complex, and/or longitudinal data sets—is having a stark influence on organizational strategy making. An increase in levels of data and technological capabilities is redefining innovation, competition, and productivity. This article contributes to both practical strategic application and academic research in the strategic management domain by presenting a framework that identifies how big data improves functional capabilities within organizations, shapes entirely new industries, and is a key component of innovative and disruptive strategies used by learning organizations to diversify and break down barriers of traditionally defined industries. This framework provides an appropriate basis for internal corporate strategy discussions that surround big data investments by explaining how firms create value through various approaches. In addition, we offer guidance for how firms might derive their own big data approach through the merits of aligning data strategy aspirations with data strategy authenticity.

Suggested Citation

  • Mazzei, Matthew J. & Noble, David, 2017. "Big data dreams: A framework for corporate strategy," Business Horizons, Elsevier, vol. 60(3), pages 405-414.
    • Handle: RePEc:eee:bushor:v:60:y:2017:i:3:p:405-414
    DOI: 10.1016/j.bushor.2017.01.010
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    References listed on IDEAS

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    1. Vincenzo Morabito, 2015. "Big Data and Analytics," Springer Books, Springer, edition 127, number 978-3-319-10665-6, July.
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