Uncovering the message from the mess of big data
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DOI: 10.1016/j.bushor.2015.10.001
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References listed on IDEAS
- Thelen, Shawn & Mottner, Sandra & Berman, Barry, 2004. "Data mining: On the trail to marketing gold," Business Horizons, Elsevier, vol. 47(6), pages 25-32.
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Cited by:
- Wang, Xin (Shane) & Ryoo, Jun Hyun (Joseph) & Bendle, Neil & Kopalle, Praveen K., 2021. "The role of machine learning analytics and metrics in retailing research," Journal of Retailing, Elsevier, vol. 97(4), pages 658-675.
- Sun, Xinbo & Zhang, Qingqiang, 2021. "Building digital incentives for digital customer orientation in platform ecosystems," Journal of Business Research, Elsevier, vol. 137(C), pages 555-566.
- Ziye Shang & Jian Ming Luo, 2022. "Topic Modeling for Hiking Trail Online Reviews: Analysis of the Mutianyu Great Wall," Sustainability, MDPI, vol. 14(6), pages 1-16, March.
- Gupta, Shivam & Justy, Théo & Kamboj, Shampy & Kumar, Ajay & Kristoffersen, Eivind, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
- Saarikko, Ted & Westergren, Ulrika H. & Blomquist, Tomas, 2017. "The Internet of Things: Are you ready for what’s coming?," Business Horizons, Elsevier, vol. 60(5), pages 667-676.
- Damane Moeti, 2022. "Topic Classification of Central Bank Monetary Policy Statements: Evidence from Latent Dirichlet Allocation in Lesotho," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 199-227, September.
- Spada, Irene & Chiarello, Filippo & Barandoni, Simone & Ruggi, Gianluca & Martini, Antonella & Fantoni, Gualtiero, 2022. "Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
- Brunzel, Johannes, 2021. "Making use of quantitative content analysis: Insights from academia and business practice," Business Horizons, Elsevier, vol. 64(4), pages 453-464.
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Keywords
Big data; User-Generated content; Latent Dirichlet Allocation; Topic modeling; Market research; Qualitative data;All these keywords.
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