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Should your firm adopt a mass customization strategy?


  • Berman, Barry


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Suggested Citation

  • Berman, Barry, 2002. "Should your firm adopt a mass customization strategy?," Business Horizons, Elsevier, vol. 45(4), pages 51-60.
  • Handle: RePEc:eee:bushor:v:45:y:2002:i:4:p:51-60

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    Cited by:

    1. Brian Squire & Steve Brown & Jeff Readman & John Bessant, 2006. "The Impact of Mass Customisation on Manufacturing Trade‚Äźoffs," Production and Operations Management, Production and Operations Management Society, vol. 15(1), pages 10-21, March.
    2. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Friedrich, Gerhard, 2003. "Variety Steering Concept for Mass Customization," MPRA Paper 5251, University Library of Munich, Germany.
    3. repec:dgr:rugsom:06f07 is not listed on IDEAS
    4. Jun, Sungbum & Lee, Seokcheon & Yih, Yuehwern, 2021. "Pickup and delivery problem with recharging for material handling systems utilising autonomous mobile robots," European Journal of Operational Research, Elsevier, vol. 289(3), pages 1153-1168.
    5. Arnold Kamis & Tziporah Stern & Daniel M. Ladik, 2010. "A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce," Information Systems Frontiers, Springer, vol. 12(2), pages 157-168, April.
    6. Teerling, M.L. & Huizingh, Eelko K.R.E., 2006. "Exploring the concept of web site customization: applications and antecedents," Research Report 06F07, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    7. Berman, Barry, 2011. "Strategies to reduce product proliferation," Business Horizons, Elsevier, vol. 54(6), pages 551-561.
    8. Berman, Barry, 2012. "3-D printing: The new industrial revolution," Business Horizons, Elsevier, vol. 55(2), pages 155-162.
    9. Mincong Tang & Yinan Qi & Min Zhang, 2017. "Impact of Product Modularity on Mass Customization Capability: An Exploratory Study of Contextual Factors," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 939-959, July.

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