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Cannibalism and new product development

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  • Kerin, Roger A.
  • Harvey, Michael G.
  • Rothe, James T.

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  • Kerin, Roger A. & Harvey, Michael G. & Rothe, James T., 1978. "Cannibalism and new product development," Business Horizons, Elsevier, vol. 21(5), pages 25-31, October.
    • Handle: RePEc:eee:bushor:v:21:y:1978:i:5:p:25-31
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    Cited by:

    1. McColl, Rod & Macgilchrist, Renaud & Rafiq, Shuddhasattwa, 2020. "Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Macedoni, Luca, 2022. "Large multiproduct exporters across rich and poor countries: Theory and evidence," Journal of Development Economics, Elsevier, vol. 156(C).
    3. van Baal, Sebastian, 2014. "Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1038-1046.
    4. Hans H. Bauer & Marc Fischer, 2001. "Ein Ansatz zur simultanen Messung von Kannibalisierungs-, substitutiven Konkurrenz- und Neukäufereffekten am Beispiel von line extensions," Schmalenbach Journal of Business Research, Springer, vol. 53(5), pages 455-477, August.
    5. Prahinski, Carol & Kocabasoglu, Canan, 2006. "Empirical research opportunities in reverse supply chains," Omega, Elsevier, vol. 34(6), pages 519-532, December.

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