IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v73y2018icp35-47.html
   My bibliography  Save this article

Network approach to tourist segmentation via user generated content

Author

Listed:
  • Hernández, Juan M.
  • Kirilenko, Andrei P.
  • Stepchenkova, Svetlana

Abstract

The study contributes to the tourism literature by demonstrating an approach to segmenting tourists using network analysis with user-generated content. Online reviews of destination attractions are considered as a proxy for visitation data reflective of tourists’ interests. The connectivity between attractions is represented with a network of links created by tourists visiting and reviewing multiple attractions. Attraction clusters are revealed by segmenting this network using network analysis tools. Two segmentation solutions are provided: a posteriori, in which only review information is taken into account, and mixed, in which tourist groups are defined a priori by their travel interests and age, and this information is combined with visitation information. The findings are validated using geovisualization and by comparing them with randomly simulated models.

Suggested Citation

  • Hernández, Juan M. & Kirilenko, Andrei P. & Stepchenkova, Svetlana, 2018. "Network approach to tourist segmentation via user generated content," Annals of Tourism Research, Elsevier, vol. 73(C), pages 35-47.
    • Handle: RePEc:eee:anture:v:73:y:2018:i:c:p:35-47
    DOI: 10.1016/j.annals.2018.09.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738318300938
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2018.09.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shen, Huawei & Cheng, Xueqi & Cai, Kai & Hu, Mao-Bin, 2009. "Detect overlapping and hierarchical community structure in networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(8), pages 1706-1712.
    2. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    3. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Stylos, Nikolaos, 2017. "‘You will like it!’ using open data to predict tourists' response to a tourist attraction," Tourism Management, Elsevier, vol. 60(C), pages 430-438.
    4. Liu, Bing & Huang, Songshan (Sam) & Fu, Hui, 2017. "An application of network analysis on tourist attractions: The case of Xinjiang, China," Tourism Management, Elsevier, vol. 58(C), pages 132-141.
    5. Baggio, Rodolfo & Sainaghi, Ruggero, 2016. "Mapping time series into networks as a tool to assess the complex dynamics of tourism systems," Tourism Management, Elsevier, vol. 54(C), pages 23-33.
    6. Andrea Lancichinetti & Filippo Radicchi & José J Ramasco & Santo Fortunato, 2011. "Finding Statistically Significant Communities in Networks," PLOS ONE, Public Library of Science, vol. 6(4), pages 1-18, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tomáš Gajdošík, 2020. "Smart tourists as a profiling market segment: Implications for DMOs," Tourism Economics, , vol. 26(6), pages 1042-1062, September.
    2. Humeyra Dogru-Dastan & Svetlana Stepchenkova & Andrei P. Kirilenko, 2022. "Responding to Visitor Density Pre and Post COVID-19 Outbreak: The Impact of Personality Type on Perceived Crowdedness, Feeling of Being Comfortable, and Anticipated Experience," Sustainability, MDPI, vol. 14(7), pages 1-22, March.
    3. Kai Wang & Menghan Wang & Chang Gan & Qinchang Chen & Mihai Voda, 2021. "Tourism Economic Network Structural Characteristics of National Parks in the Central Region of China," Sustainability, MDPI, vol. 13(9), pages 1-19, April.
    4. Egbert Van der Zee & Dario Bertocchi, 2018. "Finding patterns in urban tourist behaviour: a social network analysis approach based on TripAdvisor reviews," Information Technology & Tourism, Springer, vol. 20(1), pages 153-180, December.
    5. Kateryna Malinoshevska & Maryna Korzh, 2020. "Marketing Strategies Of Development On The Example Of Green Tourism," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 1(2).
    6. Xiaodong Zhang & Haoying Han & Yongjun Tang & Zhilu Chen, 2023. "Spatial Distribution Characteristics and Driving Factors of Tourism Resources in China," Land, MDPI, vol. 12(5), pages 1-16, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wu, Zhihao & Lin, Youfang & Wan, Huaiyu & Tian, Shengfeng & Hu, Keyun, 2012. "Efficient overlapping community detection in huge real-world networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 391(7), pages 2475-2490.
    2. Badie, Reza & Aleahmad, Abolfazl & Asadpour, Masoud & Rahgozar, Maseud, 2013. "An efficient agent-based algorithm for overlapping community detection using nodes’ closeness," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(20), pages 5231-5247.
    3. Fu, Xianghua & Liu, Liandong & Wang, Chao, 2013. "Detection of community overlap according to belief propagation and conflict," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(4), pages 941-952.
    4. Qian Yao & Yong Shi & Hai Li & Jiahong Wen & Jianchao Xi & Qingwei Wang, 2020. "Understanding the Tourists’ Spatio-Temporal Behavior Using Open GPS Trajectory Data: A Case Study of Yuanmingyuan Park (Beijing, China)," Sustainability, MDPI, vol. 13(1), pages 1-13, December.
    5. Zhou, Xu & Liu, Yanheng & Zhang, Jindong & Liu, Tuming & Zhang, Di, 2015. "An ant colony based algorithm for overlapping community detection in complex networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 427(C), pages 289-301.
    6. Michela Fazzolari & Marinella Petrocchi, 2018. "A study on online travel reviews through intelligent data analysis," Information Technology & Tourism, Springer, vol. 20(1), pages 37-58, December.
    7. Yang, Jin-Xuan & Zhang, Xiao-Dong, 2017. "Finding overlapping communities using seed set," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 467(C), pages 96-106.
    8. Josef Zelenka & Tracy Azubuike & Martina Pásková, 2021. "Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations," Administrative Sciences, MDPI, vol. 11(2), pages 1-21, March.
    9. Estela Marine-Roig, 2017. "Measuring Destination Image through Travel Reviews in Search Engines," Sustainability, MDPI, vol. 9(8), pages 1-18, August.
    10. Li, Yafang & Jia, Caiyan & Yu, Jian, 2015. "A parameter-free community detection method based on centrality and dispersion of nodes in complex networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 438(C), pages 321-334.
    11. Wu, Jianshe & Zhang, Long & Li, Yong & Jiao, Yang, 2016. "Partition signed social networks via clustering dynamics," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 443(C), pages 568-582.
    12. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
    13. Gregory, Steve, 2012. "Ordered community structure in networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 391(8), pages 2752-2763.
    14. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    15. Yanlong Guo & Jiaying Yu & Han Zhang & Zuoqing Jiang, 2022. "A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    16. Qu, Hailin & Lee, Haeyoung, 2011. "Travelers’ social identification and membership behaviors in online travel community," Tourism Management, Elsevier, vol. 32(6), pages 1262-1270.
    17. Hugo Padrón-Ávila & Raúl Hernández-Martín, 2019. "Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    18. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    19. Saridakis, George & Benson, Vladlena & Ezingeard, Jean-Noel & Tennakoon, Hemamali, 2016. "Individual information security, user behaviour and cyber victimisation: An empirical study of social networking users," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 320-330.
    20. Cui, Yaozu & Wang, Xingyuan & Eustace, Justine, 2014. "Detecting community structure via the maximal sub-graphs and belonging degrees in complex networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 416(C), pages 198-207.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:73:y:2018:i:c:p:35-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.