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Gain frame appeals more to loyal customers

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  • Song, Yaya
  • He, Qihao
  • Zhang, Ye
  • Li, Yaoqi

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  • Song, Yaya & He, Qihao & Zhang, Ye & Li, Yaoqi, 2025. "Gain frame appeals more to loyal customers," Annals of Tourism Research, Elsevier, vol. 111(C).
    • Handle: RePEc:eee:anture:v:111:y:2025:i:c:s0160738325000350
    DOI: 10.1016/j.annals.2025.103929
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    References listed on IDEAS

    as
    1. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    2. Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki, 2012. "Customer Loyalty: Influences On Three Types Of Retail Stores’ Shoppers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 1-19.
    3. Boukis, Achilleas, 2024. "The effect of tokenized rewards on customer loyalty programs," Annals of Tourism Research, Elsevier, vol. 109(C).
    4. repec:ibf:ijmmre:v:5:y:2012:i:2:p:1-19 is not listed on IDEAS
    5. Ma, Jianan & Li, Fangxuan, 2023. "Tourist subsequent responses to promotion framing," Annals of Tourism Research, Elsevier, vol. 103(C).
    6. Rai, Dipankar & (Wilson) Lin, Chien-Wei & Jiraporn, Napatsorn, 2021. "The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames," Journal of Business Research, Elsevier, vol. 135(C), pages 774-786.
    7. Nita Umashankar & Yashoda Bhagwat & V. Kumar, 2017. "Do loyal customers really pay more for services?," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 807-826, November.
    8. Yu, Annie Pei-I & Chuang, Shih-Chieh & Cheng, Yin-Hui & Wu, Yi-Chin, 2020. "The influence of sharing versus self-use on the preference for different types of promotional offers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    Full references (including those not matched with items on IDEAS)

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