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La presse en tant que mécanisme de gouvernance partenariale:Danone et l’affaire LU - The press as a stakeholder oriented corporate governance mechanism:Danone and the LU affair

  • Karen Moris


    (Université de Bourgogne, EM Strasbourg)

(VF)Les médias jouent un rôle important dans les crises, en particulier, celles touchant à la création et à la répartition de la valeur de l’entreprise. L’objectif de cet article est d’analyser le rôle de la presse en tant que mécanisme de gouvernance partenariale. Ce rôle est étudié au moyen d’une étude de cas basée sur le groupe Danone de 1996 à 2008. Cette étude de cas est centrée sur le conflit opposant le groupe Danone à certaines de ses parties prenantes, lors de la restructuration de sa branche biscuits en 2001. Nous montrons que la presse est un mécanisme de gouvernance d’entreprise partenariale.(VA)The media play a significant role in the context of economic crises, in particular those touching on the creation and capture of corporate value. The aim of this article is to analyze the role of the press as a potentially stakeholder oriented corporate governance mechanism. A case study of the Danone Group from 1996 to 2008 is used as the empirical support of this research. We focus more specifically on the conflict that opposed Danone and its stakeholders during its reorganization in 2001. We find that the press does actually function as a stakeholder oriented corporate governance mechanism.

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Article provided by in its journal Revue Finance Contrôle Stratégie.

Volume (Year): 15 (2012)
Issue (Month): 3 (September)
Pages: 1-25

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Handle: RePEc:dij:revfcs:v:15:y:2012:i:3:p:1-25.
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