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The role and relevance of corporate social responsibility in sport: A view from the top

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  • Babiak, Kathy

Abstract

Corporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a company's commitment to minimizing or eliminating any harmful effects on society and maximizing its long-term beneficial impact (Mohr, Webb, & Harris, 2001). The purpose of this paper is (a) to improve our understanding of how North American professional sport league executives view CSR and (b) to consider how CSR activities contribute to these leagues. Interviews with four senior league executives provide perspective as to the role and relevance of social responsibility in North American professional sport. The paper discusses the impact of leadership on CSR and relates the topics covered from institutional, strategic, and stakeholder perspectives.

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  • Babiak, Kathy, 2010. "The role and relevance of corporate social responsibility in sport: A view from the top," Journal of Management & Organization, Cambridge University Press, vol. 16(4), pages 528-549, September.
    • Handle: RePEc:cup:jomorg:v:16:y:2010:i:04:p:528-549_00
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    Cited by:

    1. Gwartz, Evan & Spence, Kirsty, 2020. "Conscious capitalism and sport: Exploring higher purpose in a professional sport organization," Sport Management Review, Elsevier, vol. 23(4), pages 750-763.
    2. Juan Antonio Sánchez-Sáez & Francisco Segado Segado & Ferran Calabuig-Moreno & Ana Mª Gallardo Guerrero, 2020. "Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events," IJERPH, MDPI, vol. 17(23), pages 1-17, November.
    3. Reiche, Danyel, 2013. "Climate policies in the U.S. at the stakeholder level: A case study of the National Football League," Energy Policy, Elsevier, vol. 60(C), pages 775-784.
    4. Sylvia Trendafilova & Kathy Babiak & Kathryn Heinze, 2013. "Corporate social responsibility and environmental sustainability: Why professional sport is greening the playing field," Sport Management Review, Taylor & Francis Journals, vol. 16(3), pages 298-313, July.
    5. Schyvinck, Cleo & Willem, Annick, 2018. "A typology of cause-related marketing approaches in European professional basketball," Sport Management Review, Elsevier, vol. 21(4), pages 347-362.

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