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Not Only Microsoft: The Maturing of the Personal Computer Software Industry, 1982–1995

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  • Campbell-Kelly, Martin

Abstract

In the thirteen years following the introduction of IBM's first personal computer in 1982, Microsoft rose from being a small concern to become the colossus of the PC software industry. However, Microsoft was not the only software company to profit from the PC-software boom: firms like AutoDesk, Lotus Development, WordPerfect Corp., Ashton-Tate, Novell, Borland, Adobe Systems, Aldus, Symantec, and the Santa Cruz Operation all had their time in the sun. Whereas some of these firms lost their markets to Microsoft or stumbled through strategic errors, others remained hugely successful, and their relative obscurity is largely due to the contemporary obsession with Microsoft and its billionaire founder.

Suggested Citation

  • Campbell-Kelly, Martin, 2001. "Not Only Microsoft: The Maturing of the Personal Computer Software Industry, 1982–1995," Business History Review, Cambridge University Press, vol. 75(1), pages 103-145, April.
    • Handle: RePEc:cup:buhirw:v:75:y:2001:i:01:p:103-145_07
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    Cited by:

    1. Sinkovics, Noemi & Sinkovics, Rudolf R. & Yamin, Mo, 2014. "The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?," International Business Review, Elsevier, vol. 23(4), pages 692-707.
    2. Kashyap, Ravi, 2021. "Artificial Intelligence: A Child’s Play," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    3. Storz, Cornelia & Riboldazzi, Federico & John, Moritz, 2015. "Mobility and innovation: A cross-country comparison in the video games industry," Research Policy, Elsevier, vol. 44(1), pages 121-137.
    4. Scott F. Turner & Will Mitchell & Richard A. Bettis, 2010. "Responding to Rivals and Complements: How Market Concentration Shapes Generational Product Innovation Strategy," Organization Science, INFORMS, vol. 21(4), pages 854-872, August.
    5. Leonhard Dobusch & Elke Schüßler, 2013. "Theorizing path dependence: a review of positive feedback mechanisms in technology markets, regional clusters, and organizations," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 22(3), pages 617-647, June.

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