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Nudging à la carte: a field experiment on climate-friendly food choice

Author

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  • GRAVERT, CHRISTINA
  • KURZ, VERENA

Abstract

Global food consumption threatens climate stability and ecosystem resilience. Because hard regulation of food choice through taxes and bans is politically difficult, behavioral approaches provide a promising alternative, given that they influence food choice to a meaningful extent. We test the effect of framing of a menu on the choice of ordering climate-friendly dishes in a randomized controlled experiment. Rearranging the menu in favor of vegetarian food has a large and significant effect on the willingness to order a vegetarian dish instead of meat. Our results demonstrate that small, inexpensive interventions can be used toward decreasing carbon emissions from food consumption.

Suggested Citation

  • Gravert, Christina & Kurz, Verena, 2021. "Nudging à la carte: a field experiment on climate-friendly food choice," Behavioural Public Policy, Cambridge University Press, vol. 5(3), pages 378-395, July.
    • Handle: RePEc:cup:bpubpo:v:5:y:2021:i:3:p:378-395_6
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    Citations

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    Cited by:

    1. Dominic Lemken & Ainslee Erhard & Simone Wahnschafft, 2024. "A choice architect’s guide to the (autonomous) galaxy: a systematic scoping review of nudge intrusiveness in food choices," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    2. Alaina Kinol & Elijah Miller & Hannah Axtell & Ilana Hirschfeld & Sophie Leggett & Yutong Si & Jennie C. Stephens, 2023. "Climate justice in higher education: a proposed paradigm shift towards a transformative role for colleges and universities," Climatic Change, Springer, vol. 176(2), pages 1-29, February.
    3. L. Lades & F. Nova, 2024. "Ethical Considerations When Using Nudges to Reduce Meat Consumption: an Analysis Through the FORGOOD Ethics Framework," Journal of Consumer Policy, Springer, vol. 47(1), pages 1-19, March.
    4. Leonhard K. Lades & Ewa Zawojska & Robert J. Johnston & Nick Hanley & Liam Delaney & Mikołaj Czajkowski, 2022. "Anomalies or Expected Behaviors? Understanding Stated Preferences and Welfare Implications in Light of Contemporary Behavioral Theory," Working Papers 2022-20, Faculty of Economic Sciences, University of Warsaw.
    5. Alempaki, Despoina & Isoni, Andrea & Read, Daniel, 2023. "Tainted nudge," Organizational Behavior and Human Decision Processes, Elsevier, vol. 176(C).
    6. Banerjee, Sanchayan & Picard, Julien, 2023. "Thinking through norms can make them more effective. Experimental evidence on reflective climate policies in the UK," LSE Research Online Documents on Economics 120057, London School of Economics and Political Science, LSE Library.
    7. Giorgia Barboni & Juan Camilo Cárdenas & Nicolás de Roux, 2022. "Behavioral Messages and Debt Repayment," Documentos CEDE 20257, Universidad de los Andes, Facultad de Economía, CEDE.
    8. Perino, Grischa & Schwirplies, Claudia, 2022. "Meaty arguments and fishy effects: Field experimental evidence on the impact of reasons to reduce meat consumption," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).
    9. Banerjee, Sanchayan & Picard, Julien, 2023. "Thinking through norms can make them more effective. Experimental evidence on reflective climate policies in the UK," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    10. Leonhard Lades & Federica Nova, 2022. "Ethical Considerations when using Behavioural Insights to Reduce Peoples Meat Consumption," Working Papers 202209, Geary Institute, University College Dublin.

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