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Appropriate Methodologies to Better Measure Consumer Preferences for Postal Services


  • Charlene Rohr
  • Urs Trinkner
  • Alison Lawrence
  • Priscillia Hunt
  • Chong Woo Kim
  • Dimitris Potoglou
  • Rob Sheldon


This report summarises work undertaken testing the use of stated preference discrete choice experiments to measure consumer preferences for postal services. It discusses the importance of understanding and quantifying consumer priorities in the postal sector and presents different methods used for valuing non-market goods. We recommend the use of stated preference discrete choice experiments, and test the use of this approach in three member states. We provide the findings for these member states, as well as a “tool kit” for applying this methodology in other member states in future.

Suggested Citation

  • Charlene Rohr & Urs Trinkner & Alison Lawrence & Priscillia Hunt & Chong Woo Kim & Dimitris Potoglou & Rob Sheldon, 2011. "Appropriate Methodologies to Better Measure Consumer Preferences for Postal Services," Studies and Reports, Swiss Economics, pages 1-136, December.
  • Handle: RePEc:chc:studse:0006

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    References listed on IDEAS

    1. Christian Jaag & Urs Trinkner, 2011. "A General Framework for Regulation and Liberalization in Network Industries," Chapters,in: International Handbook of Network Industries, chapter 3 Edward Elgar Publishing.
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    Cited by:

    1. Charlene Rohr & Urs Trinkner & Alison Lawrence & Chong Woo Kim & Dimitris Potoglou & Robert Sheldon, 2013. "Measuring consumer preferences for postal services," Chapters,in: Reforming the Postal Sector in the Face of Electronic Competition, chapter 17, pages 241-260 Edward Elgar Publishing.

    More about this item


    Consumer preferences; postal services; discrete choice; two-sided market;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • H23 - Public Economics - - Taxation, Subsidies, and Revenue - - - Externalities; Redistributive Effects; Environmental Taxes and Subsidies
    • L87 - Industrial Organization - - Industry Studies: Services - - - Postal and Delivery Services


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