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Differences Between Generations: The Sustainable Characteristics Of Generation Z

Author

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  • BEJAN BRINDUSA MARIANA

    (BABES-BOLYAI UNIVERSITY OF CLUJ-NAPOCA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING DEPARTMENT, CLUJ-NAPOCA, ROMANIA)

  • POP CIPRIAN MARCEL

    (BABES-BOLYAI UNIVERSITY OF CLUJ-NAPOCA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING DEPARTMENT, CLUJ-NAPOCA, ROMANIA)

Abstract

Our society's growth and evolution now place a strong emphasis on sustainability. Sustainable practices ensure a brighter future for future generations in a world with finite resources and adverse environmental effects. Of course, everyone's participation is necessary if there is any prospect for a better world. However, with time, studies have revealed that youngsters are more engaged in neighborhood activities, social responsibility initiatives, and sustainable practices. Starting from these considerations, the article aims to outline a profile of Generation Z, taking into account their constant concern for protecting the environment. Thus, we analyze their attitude towards recycling, their behavior distinct from previous generations, and the factors contributing to shaping this behavior. From a methodological perspective, for this research, we conducted a quantitative survey-based study among members of Generation Z. Following the statistical analysis, the results confirmed our hypothesis that young people exhibit proactive behavior, demonstrating a willingness to engage in the life of their community and participate in actions aimed at conserving the environment. Likewise, through this research, we were able to identify the materials most frequently recycled by young people, as well as the significance of the location for recycling.

Suggested Citation

  • Bejan Brindusa Mariana & Pop Ciprian Marcel, 2024. "Differences Between Generations: The Sustainable Characteristics Of Generation Z," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 191-198, December.
    • Handle: RePEc:cbu:jrnlec:y:2024:v:6i:p:191-198
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    References listed on IDEAS

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    2. Lavinia Popescu & Adela Sorinela Safta, 2024. "Sustainability From The Perspective Of Electromagnetic Waves - Global System For Mobile Communication," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 249-258, October.
    3. Singh, Ranjit & Sibi, P.S., 2023. "E-loyalty formation of Generation Z: Personal characteristics and social influences," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 3-14.
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