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Market Research In Marketing Simulations

Author

Listed:
  • CATALIN GRADINARU

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • SORIN-GEORGE TOMA

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • STEFAN-ALEXANDRU CATANA

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

Abstract

Marketing simulations have been a vital tool in nowadays’ digitized world as they help users become more familiar with some marketing concepts and tools that contribute to a better decision-making process both in simulations and in real life. The scope of the paper is to portray some of the main market research tools and reports that are used in the Markstrat by StratX marketing simulation, such as industry benchmarking, consumer survey and panel, distribution panel, semantic scales, multidimensional scaling, competitive intelligence, experiments, market forecasting and conjoint analysis. In relation to this aspect, the methodology used was based on the research of secondary sources such as articles and books. The findings show that the market research components are useful for any stakeholder who wants to take more informed and better marketing decisions.

Suggested Citation

  • Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2022. "Market Research In Marketing Simulations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 77-81, August.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:4:p:77-81
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    References listed on IDEAS

    as
    1. Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021. "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 737-742, December.
    2. Paul Marinescu & Sorin George Toma & Andreea Seseanu, 2014. "Feminine leadership and organisational culture," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 19(1), pages 144-150, May.
    3. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "Marketing Simulations In Business Education," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 201-205, February.
    4. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    Full references (including those not matched with items on IDEAS)

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