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Growing A Company By International Business Planning

Author

Listed:
  • LIVIU NEAMTU

    (DEPARTMENT OF MANAGEMENT, MARKETING AND BUSINESS ADMINISTRATION, "CONSTANTIN BRANCUSI" UNIVERSITY FROM TARGU-JIU)

  • ADINA CLAUDIA NEAMTU

    (DEPARTMENT OF MANAGEMENT, MARKETING AND BUSINESS ADMINISTRATION, "CONSTANTIN BRANCUSI" UNIVERSITY FROM TARGU-JIU)

Abstract

This paper seeks to identify an overall plan to coordinate and make effective international development efforts so as to achieve the objectives set in the strategy of firm (corporate) business strategy and strategic and operational plans.International Strategy sets out the principles and shows ways due to which the company hopes to have competitive advantages to attract foreign buyers and make full use of the resources available to the firm. As part of the corporate and business strategy of the firm, international strategy must comply with the targets of these strategies by functional and operational adaptation of their international activities.

Suggested Citation

  • Liviu Neamtu & Adina Claudia Neamtu, 2014. "Growing A Company By International Business Planning," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 138-143, February.
    • Handle: RePEc:cbu:jrnlec:y:2014:v:1:p:138-143
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    References listed on IDEAS

    as
    1. Paul Ellis, 2000. "Social Ties and Foreign Market Entry," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(3), pages 443-469, September.
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