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Performance differences between the wrigley/rumelt strategic categories

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  • Robert M. Grant
  • Azar P. Jammine

Abstract

This study examines differences in profit and sales performance between the different Wrigley/Rumelt categories of diversification strategy. Our sample comprised 305 large U. K. manufacturing companies over the period 1972–84. Although diversification strategy explained only a small proportion of inter‐firm performance differences, once the influence of other firm and industry variables were taken into account, significant differences did emerge. Our findings conflict with those of earlier U.S. studies. In particular, we find that diversified firms outperformed specialized firms and there was no evidence that related diversification was more successful than unrelated.

Suggested Citation

  • Robert M. Grant & Azar P. Jammine, 1988. "Performance differences between the wrigley/rumelt strategic categories," Strategic Management Journal, Wiley Blackwell, vol. 9(4), pages 333-346, July.
    • Handle: RePEc:bla:stratm:v:9:y:1988:i:4:p:333-346
    DOI: 10.1002/smj.4250090404
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    Cited by:

    1. Juhi Gahlot Sarkar, 2019. "Managing brand strength in a brand portfolio: A conceptual analysis," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 5(4), pages 219-227.
    2. Shveta Kapoor & H.S. Sandhu, 2010. "Does it Pay to be Socially Responsible? An Empirical Examination of Impact of Corporate Social Responsibility on Financial Performance," Global Business Review, International Management Institute, vol. 11(2), pages 185-208, June.
    3. Samia Belaounia, 2000. "Liens inter-métiers et synergies opérationnelles:application à un échantillon de quinze groupes bancaires français," Revue Finance Contrôle Stratégie, revues.org, vol. 3(4), pages 5-35, December.
    4. Frantz Maurer, 1999. "L'influence des fluctuations boursières sur la performance financière de la firme diversifiée," Revue Finance Contrôle Stratégie, revues.org, vol. 2(4), pages 105-134, December.
    5. Indujeeva Peiris & Michèle Akoorie & Paresha Sinha, 2012. "International entrepreneurship: A critical analysis of studies in the past two decades and future directions for research," Journal of International Entrepreneurship, Springer, vol. 10(4), pages 279-324, December.
    6. Adrian Lüthge, 2020. "The concept of relatedness in diversification research: review and synthesis," Review of Managerial Science, Springer, vol. 14(1), pages 1-35, February.
    7. Andreas Bausch & Frithjof Pils, 2009. "Product diversification strategy and financial performance: meta-analytic evidence on causality and construct multidimensionality," Review of Managerial Science, Springer, vol. 3(3), pages 157-190, November.
    8. Jizhong Wu & Sergio Cesaretti, 2019. "Characteristics of Business Models, Business Diversification and Price Segmentation Strategies of Wineries in the Wine Route of Baja California, Mexico," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 10(2), pages 147-157, March.
    9. Ernest H. Hall Jr., 1995. "Corporate Diversification and Perfor Mance: An Investigation of Causality," Australian Journal of Management, Australian School of Business, vol. 20(1), pages 25-42, June.

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