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Scoring vs. Ranking: An Experimental Study of Idea Evaluation Processes

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  • Zhijian Cui
  • Shijith Kumar PM
  • Dilney Gonçalves

Abstract

Using an online experiment, this study examines the efficacy of two idea evaluation processes: scoring vs. ranking in the context of innovation management. In the scoring process, the evaluators are asked to rate the quality of each idea by assigning it a score (e.g., from 0 to 10), while in the ranking process the evaluator simply orders all ideas according to their perceived qualities. Our results suggest that the scoring process strictly outperforms the ranking process in terms of the likelihood of selecting the highest‐quality ideas. This result remains robust, irrespective of the possibility of allowing ties in the ranking process. However, when the number of ideas to be evaluated is reduced from eight to three, the efficacies of the two idea evaluation processes become similar. Additionally, we find that the efficacy of the ranking process is significantly improved when additional information is provided, yet the efficacy of the scoring process does not change with more information. Based on the observations from the experimental data, we propose and test an explanatory model in which the information becomes a cue that directs the participants’ efforts to evaluate the ideas (i.e., the time taken for evaluation).

Suggested Citation

  • Zhijian Cui & Shijith Kumar PM & Dilney Gonçalves, 2019. "Scoring vs. Ranking: An Experimental Study of Idea Evaluation Processes," Production and Operations Management, Production and Operations Management Society, vol. 28(1), pages 176-188, January.
    • Handle: RePEc:bla:popmgt:v:28:y:2019:i:1:p:176-188
    DOI: 10.1111/poms.12910
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    Cited by:

    1. Stylianos Kavadias & Karl T. Ulrich, 2020. "Innovation and New Product Development: Reflections and Insights from the Research Published in the First 20 Years of Manufacturing & Service Operations Management," Manufacturing & Service Operations Management, INFORMS, vol. 22(1), pages 84-92, January.
    2. Young In Koh & Sung H. Han & Junseong Park, 2022. "A systematic process for generating new blockchain-service business model ideas," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 187-209, March.
    3. Dahlander, Linus & Beretta, Michela & Thomas, Arne & Kazemi, Shahab & Fenger, Morten H.J. & Frederiksen, Lars, 2023. "Weeding out or picking winners in open innovation? Factors driving multi-stage crowd selection on LEGO ideas," Research Policy, Elsevier, vol. 52(10).

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