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Negative Campaigning in Western Europe: Similar or Different?

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  • Annemarie S. Walter

Abstract

type="main"> This article describes how political parties in parliamentary election campaigns in Western Europe make use of negative campaigning and examines whether their behaviour differs from that of candidates competing in US presidential election campaigns. Furthermore, it theorises how the differences and similarities between negative campaigning in these countries can be explained. First of all, this comparative study adds to the development of a more general theory on negative campaigning. Second, the study presents interesting new data measuring the use of negative campaigning by 31 political parties in 23 parliamentary election campaigns in Germany, the United Kingdom and the Netherlands between 1980 and 2006. Results show that there are no signs of an increase in negative campaigning and that the majority of attacks are issue attacks. However, there are systematic differences in the overall level of negative campaigning between these countries and we suspect that the type of party system could be the main explanatory factor.

Suggested Citation

  • Annemarie S. Walter, 2014. "Negative Campaigning in Western Europe: Similar or Different?," Political Studies, Political Studies Association, vol. 62, pages 42-60, April.
    • Handle: RePEc:bla:polstu:v:62:y:2014:i::p:42-60
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    File URL: http://hdl.handle.net/10.1111/1467-9248.12084
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    Cited by:

    1. Schipper, Burkhard C. & Woo, Hee Yeul, 2019. "Political Awareness, Microtargeting of Voters, and Negative Electoral Campaigning," Quarterly Journal of Political Science, now publishers, vol. 14(1), pages 41-88, January.
    2. Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
    3. Hoch, Felix & Kellermann, Kim Leonie, 2020. "Why so negative? Negative party positioning in spatial models of voting," CIW Discussion Papers 1/2020, University of Münster, Center for Interdisciplinary Economics (CIW).
    4. Burkhard Schipper & Hee Yeul Woo, 2014. "Political Awareness, Microtargeting of Voters, and Negative Electoral Campaigning," Working Papers 148, University of California, Davis, Department of Economics.
    5. Lee Drutman, 2022. "Moderation, Realignment, or Transformation? Evaluating Three Approaches to America’s Crisis of Democracy," The ANNALS of the American Academy of Political and Social Science, , vol. 699(1), pages 158-174, January.

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