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A Matter of Trust: The Ashby Research Service and the Business of Market Research

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  • Robert Crawford

Abstract

As Australia's pioneering market research firm, the Ashby Research Service helped introduce market research to Australian businesses and played a leading role in building confidence in market research as a business investment. By examining the firm's activities and organisational operations from the 1930s to the 1970s, this article contends that the establishment, development, maintenance, and deepening of trust underpinned all aspects of the firm's operations – from internal practices to externally focused client relations. The long‐term approach also illustrates the multiplicity of factors contributing to the development of trust in business, and underscores the importance of culture in this process.

Suggested Citation

  • Robert Crawford, 2020. "A Matter of Trust: The Ashby Research Service and the Business of Market Research," Australian Economic History Review, Economic History Society of Australia and New Zealand, vol. 60(3), pages 346-371, November.
    • Handle: RePEc:bla:ozechr:v:60:y:2020:i:3:p:346-371
    DOI: 10.1111/aehr.12183
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    References listed on IDEAS

    as
    1. Christopher Wright, 2000. "From Shop Floor to Boardroom: The Historical Evolution of Australian Management Consulting, 1940s to 1980s," Business History, Taylor & Francis Journals, vol. 42(1), pages 85-86.
    2. Ville,Simon & Withers,Glenn (ed.), 2015. "The Cambridge Economic History of Australia," Cambridge Books, Cambridge University Press, number 9781107029491.
    3. Denise H. Sutton, 2009. "Globalizing Ideal Beauty," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-10043-5.
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