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Strategists and Strategy-making: Strategic Exchange and the Shaping of Individual Lives and Organizational Futures


  • Tony J. Watson


A "strategic exchange" framework for the analysis of the relationship between the personal strategies of strategists and the strategic direction followed by organizations is presented. The exchange relationship that strategists have with their organization and the exchange relationship between the organization and the constituencies upon which it is resource dependent is examined and some of the processes and practices that this can entail are illustrated with the case of Strath Guitars. The case study also illustrates the value of "ethnographic fiction science" as an innovative type of research account which is especially appropriate for the reporting of studies of the detailed interpersonal and social processes associated with organizational strategy-making. Copyright Blackwell Publishing Ltd 2003.

Suggested Citation

  • Tony J. Watson, 2003. "Strategists and Strategy-making: Strategic Exchange and the Shaping of Individual Lives and Organizational Futures," Journal of Management Studies, Wiley Blackwell, vol. 40(5), pages 1305-1323, July.
  • Handle: RePEc:bla:jomstd:v:40:y:2003:i:5:p:1305-1323

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    Cited by:

    1. Thomas Hanke & Wolfgang Stark, 2009. "Strategy Development: Conceptual Framework on Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 85(3), pages 507-516, April.
    2. R. Lamadrid & A. Heene & X. Gellynck, 2008. "Rewiring Business Firms through an Entrepreneurial-Oriented Strategy Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/499, Ghent University, Faculty of Economics and Business Administration.
    3. Tony J. Watson, 2004. "HRM and Critical Social Science Analysis," Journal of Management Studies, Wiley Blackwell, vol. 41(3), pages 447-467, May.
    4. Chahrazad Abdallah & Ann Langley, 2014. "The Double Edge of Ambiguity in Strategic Planning," Journal of Management Studies, Wiley Blackwell, vol. 51(2), pages 235-264, March.
    5. Andrea Whittle & Frank Mueller, 2010. "Strategy, enrolment and accounting: the politics of strategic ideas," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 23(5), pages 626-646, June.

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