IDEAS home Printed from https://ideas.repec.org/a/bla/jomstd/v36y1999i2p177-196.html
   My bibliography  Save this article

Developing a Market Oriented Culture: A Critical Evaluation

Author

Listed:
  • Lloyd C. Harris
  • Emmanuel Ogbonna

Abstract

This paper presents a critical evaluation of the notion that a market oriented culture can be developed and managed. It documents a critique of prescriptive‐based literature of market oriented culture and argues that such literature is flawed in that its conceptualization of organizational culture is incomplete. The paper suggests and discusses five principal areas which are either ignored or insufficiently addressed by extant literature on market oriented culture. These are: (1) the view that organizational culture is pluralistic, (2) the understanding that market oriented culture can be viewed as a family of concepts, (3) the notion of cultural dominance, (4) the question of whether culture can be managed, and (5) the problems of cultural entrenchment. The paper develops a series of conclusions and implications centred on the need for further conceptual and empirical development of the content and processes of a market oriented culture.

Suggested Citation

  • Lloyd C. Harris & Emmanuel Ogbonna, 1999. "Developing a Market Oriented Culture: A Critical Evaluation," Journal of Management Studies, Wiley Blackwell, vol. 36(2), pages 177-196, March.
    • Handle: RePEc:bla:jomstd:v:36:y:1999:i:2:p:177-196
    DOI: 10.1111/1467-6486.00132
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/1467-6486.00132
    Download Restriction: no
    File URL: https://libkey.io/10.1111/1467-6486.00132?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Beverly B. Tyler & Devi R. Gnyawali, 2009. "Managerial Collective Cognitions: An Examination of Similarities and Differences of Cultural Orientations," Journal of Management Studies, Wiley Blackwell, vol. 46(1), pages 93-126, January.
    2. Harris, Lloyd C. & Ogbonna, Emmanuel, 2006. "Initiating strategic planning," Journal of Business Research, Elsevier, vol. 59(1), pages 100-111, January.
    3. Chad, Paul & Kyriazis, Elias & Motion, Judy, 2014. "Bringing marketing into nonprofit organisations: A managerial nightmare!," Australasian marketing journal, Elsevier, vol. 22(4), pages 342-349.
    4. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles, 2019. "Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia," Journal of Business Research, Elsevier, vol. 98(C), pages 15-32.
    5. Maitland, A. & Hills, L.A. & Rhind, D.J., 2015. "Organisational culture in sport – A systematic review," Sport Management Review, Elsevier, vol. 18(4), pages 501-516.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jomstd:v:36:y:1999:i:2:p:177-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-2380 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.