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Global New Product Development Processes: Preliminary Findings and Research Propositions

Author

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  • Mohan Subramaniam
  • Stephen R. Rosenthal
  • Kenneth J. Hatten

Abstract

This study examines the processes and routines firms employ for developing new global products. Observations from 13 Japanese, American and European multinational companies reveal that global new product development processes vary in terms of the involvement of overseas subsidiaries in project teams and the generation of new product concepts. In particular, when the knowledge about different product design requirements among overseas markets or plants is tacit, firms employ cross‐national product development teams and use overseas subsidiaries as sources of new product concepts. Anchoring these findings on information processing theory, we develop a set of research propositions on global new product development processes and suggest directions for future research.

Suggested Citation

  • Mohan Subramaniam & Stephen R. Rosenthal & Kenneth J. Hatten, 1998. "Global New Product Development Processes: Preliminary Findings and Research Propositions," Journal of Management Studies, Wiley Blackwell, vol. 35(6), pages 773-796, November.
    • Handle: RePEc:bla:jomstd:v:35:y:1998:i:6:p:773-796
    DOI: 10.1111/1467-6486.00119
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    Cited by:

    1. Yamin, Mo. & Otto, Juliet, 2004. "Patterns of knowledge flows and MNE innovative performance," Journal of International Management, Elsevier, vol. 10(2), pages 239-258.
    2. Ma, Zhenzhong & Yu, Mingyang & Gao, Chongyan & Zhou, Jieru & Yang, Zhenning, 2015. "Institutional constraints of product innovation in China: Evidence from international joint ventures," Journal of Business Research, Elsevier, vol. 68(5), pages 949-956.
    3. Adenfelt, Maria & Lagerström, Katarina, 2006. "Knowledge development and sharing in multinational corporations: The case of a centre of excellence and a transnational team," International Business Review, Elsevier, vol. 15(4), pages 381-400, August.
    4. Benedikt Müller-Stewens & Klaus Möller, 2017. "Performance in new product development: a comprehensive framework, current trends, and research directions," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 28(2), pages 157-201, May.
    5. Liu, Yang, 2019. "The Processes of New Product Development Recentralization towards a Transnational Emphasis in Multinational Corporations," Journal of International Management, Elsevier, vol. 25(1), pages 19-36.
    6. Mary M. Maloney & Mary E. Zellmer-Bruhn, 2006. "Building bridges, windows and cultures: Mediating mechanisms between team heterogeneity and performance in global teams," Management International Review, Springer, vol. 46(6), pages 697-720, December.
    7. Omar Belkhodja, 2022. "Managing Knowledge Resources in Family Firms: Opportunity or Challenge?," Sustainability, MDPI, vol. 14(9), pages 1-17, April.
    8. Yang Liu, 2019. "Promoting cross-border knowledge transfer for new product development in MNCs: a process view," The Journal of Technology Transfer, Springer, vol. 44(3), pages 802-821, June.
    9. Mo Yamin & Hsin-Ju ‘Stephie’ Tsai & Ulf Holm, 2011. "The Performance Effects of Headquarters’ Involvement in Lateral Innovation Transfers in Multinational Corporations," Management International Review, Springer, vol. 51(2), pages 157-177, April.
    10. Wang Juanru & Li Baolin, 2016. "Impact of Repatriate’s Knowledge Transfer on Enterprise Performance: The Mediating Effect of Ambidexterity Innovation," Journal of Systems Science and Information, De Gruyter, vol. 4(1), pages 56-67, February.

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