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What'S In A Nickname? Price And Volume Effects Of A Pure Ticker Symbol Change

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  • Palani-Rajan Kadapakkam
  • Lalatendu Misra

Abstract

We examine the effect of a voluntary change in ticker symbol without other contemporaneous corporate events such as a name change. We find significant declines in trading volume and prices on the effective date of the ticker change. We segment the sample by exchange listing, share turnover activity, and subperiod. We observe declines in trading volume in all subsamples and negative abnormal returns in recent years. 2007 The Southern Finance Association and the Southwestern Finance Association.

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  • Palani-Rajan Kadapakkam & Lalatendu Misra, 2007. "What'S In A Nickname? Price And Volume Effects Of A Pure Ticker Symbol Change," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 30(1), pages 53-71.
  • Handle: RePEc:bla:jfnres:v:30:y:2007:i:1:p:53-71
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    Cited by:

    1. Xing, Xuejing & Anderson, Randy I. & Hu, Yan, 2016. "What׳s a name worth? The impact of a likeable stock ticker symbol on firm value," Journal of Financial Markets, Elsevier, vol. 31(C), pages 63-80.
    2. Durham, Greg & Santhanakrishnan, Mukunthan, 2016. "Ticker fluency, sentiment, and asset valuation," The Quarterly Review of Economics and Finance, Elsevier, vol. 61(C), pages 89-96.
    3. Kot, Hung Wan, 2011. "Corporate name changes: Price reactions and long-run performance," Pacific-Basin Finance Journal, Elsevier, vol. 19(2), pages 230-244, April.

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