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It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group

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  • MARY C. GILLY
  • MARY WOLFINBARGER CELSI
  • HOPE JENSEN SCHAU

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Suggested Citation

  • Mary C. Gilly & Mary Wolfinbarger Celsi & Hope Jensen Schau, 2012. "It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 62-89, March.
    • Handle: RePEc:bla:jconsa:v:46:y:2012:i:1:p:62-89
    DOI: j.1745-6606.2011.01218.x
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    Citations

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    Cited by:

    1. Markus Blut & Cheng Wang, 2020. "Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 649-669, July.
    2. Pino, Giovanni & Amatulli, Cesare & Nataraajan, Rajan & De Angelis, Matteo & Peluso, Alessandro M. & Guido, Gianluigi, 2020. "Product touch in the real and digital world: How do consumers react?," Journal of Business Research, Elsevier, vol. 112(C), pages 492-501.
    3. Meyer-Waarden, Lars & Cloarec, Julien, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Technovation, Elsevier, vol. 109(C).
    4. Hollebeek, Linda D. & Belk, Russell, 2021. "Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 387-401.
    5. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    6. Lars Meyer-Waarden & Julien Cloarec, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Post-Print hal-03385891, HAL.
    7. Monica C. LaBarge & Kristen L. Walker & Courtney Nations Azzari & Maureen Bourassa & Jesse Catlin & Stacey Finkelstein & Alexei Gloukhovtsev & James Leonhardt & Kelly Martin & Maria Rejowicz‐Quaid & M, 2022. "Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1220-1243, September.
    8. Monica C. LaBarge & Martin Pyle, 2020. "Staying in “the works of living”: How older adults employ marketplace resources to age successfully," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 742-774, June.
    9. Shalini Bahl & George R. Milne & Kunal Swani, 2023. "An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 821-847, April.
    10. Paolo Franco, 2023. "Older consumers and technology: A critical systematic literature review," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 92-121, June.

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