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Crafting an Antidote to Fast Fashion: The Case of Toronto's Independent Fashion Design Sector

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  • Deborah Leslie
  • Shauna Brail
  • Mia Hunt

Abstract

The fashion industry has undergone a profound transformation in business practices and production systems over the past several decades. These shifts include the globalisation of production chains and the emergence of a new model of “fast fashion.” This paper investigates the response of independent fashion designers in Toronto, Canada to the growing competition posed by fast fashion. It identifies a number of strategies utilised by designers to compete, arguing that they are increasingly adopting a new model of “slow fashion,” which opens up possibilities for forging locally and ethically based relationships in the fashion sector.

Suggested Citation

  • Deborah Leslie & Shauna Brail & Mia Hunt, 2014. "Crafting an Antidote to Fast Fashion: The Case of Toronto's Independent Fashion Design Sector," Growth and Change, Wiley Blackwell, vol. 45(2), pages 222-239, June.
    • Handle: RePEc:bla:growch:v:45:y:2014:i:2:p:222-239
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    References listed on IDEAS

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    1. Sally Weller, 2008. "Beyond “Global Production Networks”: Australian Fashion Week's Trans‐Sectoral Synergies," Growth and Change, Wiley Blackwell, vol. 39(1), pages 104-122, March.
    2. Judi A. Kessler, 2004. "Free trade and garment work: the impact of NAFTA on service and manufacturing jobs in the Los Angeles apparel industry," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 28(2), pages 308-328, June.
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    1. Róbert Štefko & Vladimira Steffek, 2018. "Key Issues in Slow Fashion: Current Challenges and Future Perspectives," Sustainability, MDPI, vol. 10(7), pages 1-11, July.
    2. Repenning, Alica, 2024. "Speeding up, slowing down, losing grip: On digital media metronomes and timespace friction in the platformised temporalities of fashion design," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 56(5), pages 1503-1520.
    3. Patrizia Casadei & David Gilbert & Luciana Lazzeretti, 2021. "Urban Fashion Formations in the Twenty‐First Century: Weberian Ideal Types as a Heuristic Device to Unravel the Fashion City," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 45(5), pages 879-896, September.
    4. Ruchi Gautam, 2024. "The Narrative of Circular Economy and Sustainability -A Critical Analysis of Fashion Industry," Circular Economy and Sustainability, Springer, vol. 4(4), pages 3183-3213, December.
    5. Alica Repenning, 2024. "Speeding up, slowing down, losing grip: On digital media metronomes and timespace friction in the platformised temporalities of fashion design," Environment and Planning A, , vol. 56(5), pages 1503-1520, August.

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