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The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka

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  • Bill Pritchard
  • C. P. Gracy
  • Michelle Godwin

Abstract

The rapid expansion of supermarket retailing, with its impact on farmer communities, represents a contentious part of India's recent economic development. This article reports on three districts of Karnataka, where a survey of 78 farmers supplying fruits and vegetables to Reliance Fresh, a leading supermarket chain, reveals low levels of vertical co-ordination, a lack of written contracts, and highly competitive environments, with the quality parameters used by supermarkets specifying only a limited set of conditions. These findings suggest that supermarket-led restructuring in India has not yet reached a stable institutional situation. Copyright (c) The Authors 2010. Journal compilation (c) 2010 Overseas Development Institute..

Suggested Citation

  • Bill Pritchard & C. P. Gracy & Michelle Godwin, 2010. "The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka," Development Policy Review, Overseas Development Institute, vol. 28(4), pages 435-456, July.
    • Handle: RePEc:bla:devpol:v:28:y:2010:i:4:p:435-456
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    Cited by:

    1. Kedar Vishnu & Parmod Kumar, 2019. "Structure and strategy of supermarkets of fruits and vegetables retailing in Karnataka: Gains for whom?," Working Papers 438, Institute for Social and Economic Change, Bangalore.
    2. Trebbin, Anika, 2014. "Linking small farmers to modern retail through producer organizations – Experiences with producer companies in India," Food Policy, Elsevier, vol. 45(C), pages 35-44.
    3. Bobojonov, Ihtiyor & Teuber, Ramona & Oshakbayev, Dauren & Glauben, Thomas, 2015. "Agrifood sector transformation and its implications on development of small farmers in Kazakhstan," 2015 Conference, August 9-14, 2015, Milan, Italy 211357, International Association of Agricultural Economists.
    4. Sukhpal Singh, 2012. "Role of FDI in Multi-brand Retail Trade in India and its Implications," Review of Market Integration, India Development Foundation, vol. 4(3), pages 283-308, December.
    5. Sukhpal Singh & Naresh Singla, 2011. "Fresh Food Supermarkets in India: An Analysis of their Inclusiveness and Impact on Primary Producers," Millennial Asia, , vol. 2(1), pages 65-91, January.
    6. Nuthalapati, Chandra S.R. & Sutradhar, Rajib & Reardon, Thomas & Qaim, Matin, 2020. "Supermarket procurement and farmgate prices in India," World Development, Elsevier, vol. 134(C).
    7. Prabhu Pingali & Mathew Abraham, 2022. "Food systems transformation in Asia – A brief economic history," Agricultural Economics, International Association of Agricultural Economists, vol. 53(6), pages 895-910, November.
    8. Singh, Sukhpal, 2016. "Understanding the Role and Implications of FDI in Agri-Food Markets from a Value Chain Perspective: Case of Multi-Brand Retail Trade (MBRT) FDI in India," Conference Papers 261299, Indian Society of Agricultural Economics.
    9. Sowjanya R. Peddi, 2014. "Multinational Corporations in Indian Food Retail: Why and How Size Matters," Millennial Asia, , vol. 5(1), pages 89-117, April.

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