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The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka


  • Bill Pritchard
  • C. P. Gracy
  • Michelle Godwin


The rapid expansion of supermarket retailing, with its impact on farmer communities, represents a contentious part of India's recent economic development. This article reports on three districts of Karnataka, where a survey of 78 farmers supplying fruits and vegetables to Reliance Fresh, a leading supermarket chain, reveals low levels of vertical co-ordination, a lack of written contracts, and highly competitive environments, with the quality parameters used by supermarkets specifying only a limited set of conditions. These findings suggest that supermarket-led restructuring in India has not yet reached a stable institutional situation. Copyright (c) The Authors 2010. Journal compilation (c) 2010 Overseas Development Institute..

Suggested Citation

  • Bill Pritchard & C. P. Gracy & Michelle Godwin, 2010. "The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka," Development Policy Review, Overseas Development Institute, vol. 28(4), pages 435-456, July.
  • Handle: RePEc:bla:devpol:v:28:y:2010:i:4:p:435-456

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    Cited by:

    1. Bobojonov, Ihtiyor & Teuber, Ramona & Oshakbayev, Dauren & Glauben, Thomas, 2015. "Agrifood sector transformation and its implications on development of small farmers in Kazakhstan," 2015 Conference, August 9-14, 2015, Milan, Italy 211357, International Association of Agricultural Economists.
    2. Trebbin, Anika, 2014. "Linking small farmers to modern retail through producer organizations – Experiences with producer companies in India," Food Policy, Elsevier, vol. 45(C), pages 35-44.

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