IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v30y2021i4p1674-1688.html
   My bibliography  Save this article

Prosumer's commitment model: The case of a biodiesel cooperative

Author

Listed:
  • Karla Fabila‐Rodríguez
  • Odette Lobato‐Calleros
  • Mariana Ruiz‐Morales
  • Dominique Brun‐Battistini

Abstract

Consumers are becoming more aware of their role in the propagation of environmental issues, the transition from passive consumer to prosumer is emerging, and it is of interest to know the commitment factors that leads the biodiesel prosumer to act in favor of an organization which they belong in order to achieve one goal in common and contribute to local sustainable development. In this research, the prosumer is the one who participates as a member and consumer of a biodiesel cooperative. The prosumer's commitment is made up of two components: (i) nonactive or affective, identification with the organization, and (ii) active or participatory, action towards certain goals. The objectives of the investigation are to evaluate the biodiesel prosumer's commitment and know its causes and effects. The hypotheses on the causes and results of the prosumer's commitment are postulated in a structural equation model (SEM), whose theoretical basis corresponds to the double role of the prosumer: member and client of the cooperative. The SEM is evaluated from the perspective of the prosumer based on mixed methodology and partial least square (PLS). The proposed SEM explains 78% (R2 = 0.78) of the variability of the contribution of the biodiesel cooperative to local sustainable development, where this contribution is directly and significantly impacted by the two components of the commitment. This case study identifies dimensions that lead the biodiesel prosumer to commit in the cocreation and consumption of renewable fuel, which gives more opportunities for long‐term survival of this initiative in a competitive market.

Suggested Citation

  • Karla Fabila‐Rodríguez & Odette Lobato‐Calleros & Mariana Ruiz‐Morales & Dominique Brun‐Battistini, 2021. "Prosumer's commitment model: The case of a biodiesel cooperative," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1674-1688, May.
    • Handle: RePEc:bla:bstrat:v:30:y:2021:i:4:p:1674-1688
    DOI: 10.1002/bse.2701
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.2701
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.2701?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Szu‐Tung Lin & Han‐Jen Niu, 2018. "Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1679-1688, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yu-Hong Ai & Di-Yun Peng & Huan-Huan Xiong, 2021. "Impact of Environmental Regulation Intensity on Green Technology Innovation: From the Perspective of Political and Business Connections," Sustainability, MDPI, vol. 13(9), pages 1-23, April.
    2. Han-Jen Niu & Fei-Hsu Sun Hung & Po-Ching Lee & Yensen Ni & Yuhsin Chen, 2023. "Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines," Sustainability, MDPI, vol. 15(24), pages 1-18, December.
    3. Mahnaz Mansoor & Justin Paul, 2022. "Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 94-109, January.
    4. Farzana Riva & Solon Magrizos & Mohammad Rabiul Basher Rubel & Ioannis Rizomyliotis, 2022. "Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2807-2819, November.
    5. Piera Centobelli & Roberto Cerchione & Eugenio Oropallo & Wael Hassan El‐Garaihy & Tamer Farag & Khalid Hassan Al Shehri, 2022. "Towards a sustainable development assessment framework to bridge supply chain practices and technologies," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(4), pages 647-663, August.
    6. Mohd Sadiq & Mohd Adil & Justin Paul, 2021. "Does social influence turn pessimistic consumers green?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2937-2950, November.
    7. Micaela Pinho & Sofia Gomes, 2023. "What Role Does Sustainable Behavior and Environmental Awareness from Civil Society Play in the Planet’s Sustainable Transition," Resources, MDPI, vol. 12(3), pages 1-17, March.
    8. Xiaohua Meng & Saixing Zeng & Xuemei Xie & Hailiang Zou, 2019. "Beyond symbolic and substantive: Strategic disclosure of corporate environmental information in China," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 403-417, February.
    9. Leslier Valenzuela-Fernández & Manuel Escobar-Farfán & Mauricio Guerra-Velásquez & Elizabeth Emperatriz García-Salirrosas, 2023. "COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    10. Sara Teixeira & Zaila Oliveira & Sandrina Teixeira & Sara Teixeira, 2023. "Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics," Sustainability, MDPI, vol. 15(20), pages 1-15, October.
    11. Kumar, Anil & Prakash, Gyan & Kumar, Gaurav, 2021. "Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    12. Amélia Brandão & Carmo Cupertino de Miranda, 2022. "Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?," Sustainability, MDPI, vol. 14(13), pages 1-28, June.
    13. Wengang Zhang & Baiqing Sun & Feng Xu, 2020. "Promoting Green Product Development Performance via Leader Green Transformationality and Employee Green Self-Efficacy: The Moderating Role of Environmental Regulation," IJERPH, MDPI, vol. 17(18), pages 1-17, September.
    14. Kuen‐Hung Tsai & Chi‐Tsun Huang & Zi‐Hyo Chen, 2020. "Understanding variation in the relationship between environmental management practices and firm performance across studies: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 547-565, February.
    15. Ilona Skackauskiene & Neringa Vilkaite-Vaitone, 2022. "Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda," Energies, MDPI, vol. 16(1), pages 1-20, December.
    16. Samuel Roscoe & Nachiappan Subramanian & Romina Prifti & Lin Wu, 2020. "Stakeholder engagement in a sustainable sales and operations planning process," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3526-3541, December.
    17. Ko, Dr. Wai Wai & Chen, Prof. Yantai & Chen, Dr. Cheng-Hao Steve & Wu, Dr. Meng-Shan Sharon & Liu, Prof. Gordon, 2021. "Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs," Journal of World Business, Elsevier, vol. 56(6).
    18. Xuehui Yang & Jiaping Zhang & Lehua Bi & Yiming Jiang, 2023. "Does China’s Carbon Trading Pilot Policy Reduce Carbon Emissions? Empirical Analysis from 285 Cities," IJERPH, MDPI, vol. 20(5), pages 1-24, March.
    19. Nadia Zahoor & Ali Meftah Gerged, 2021. "Relational capital, environmental knowledge integration, and environmental performance of small and medium enterprises in emerging markets," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3789-3803, December.
    20. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:30:y:2021:i:4:p:1674-1688. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.