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The role of trust in information adoption in social commerce: A PLS approach

Author

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  • Tran Thi Thao Truc

    (Ho Chi Minh City University of Technology, Vietnam National University HCMC, Vietnam)

  • Nguyen Manh Tuan

    (Ho Chi Minh City University of Technology, Vietnam National University HCMC, Vietnam)

Abstract

Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty & Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social support to explain information adoption through perceived consumer trust. A survey with PLS-SEM analysis of 333 consumers shows that 7 out of 11 hypotheses are empirically supported and the model explains up to 47.4% of consumer information adoption. Moreover, as expected, the information quality of s-commerce sites is always to be present to build consumer trust in s-commerce sites and in members of s-commerce sites.

Suggested Citation

  • Tran Thi Thao Truc & Nguyen Manh Tuan, 2018. "The role of trust in information adoption in social commerce: A PLS approach," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 8(2), pages 47-64.
    • Handle: RePEc:bjw:econen:v:8:y:2018:i:2:p:47-64
    DOI: 10.46223/HCMCOUJS.econ.en.8.2.163.2018
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    References listed on IDEAS

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    1. Kim, Sanghyun & Park, Hyunsun, 2013. "Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance," International Journal of Information Management, Elsevier, vol. 33(2), pages 318-332.
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