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Internal Corporate Social Responsibility and Organizational Identification: Evidence from a Malaysian Public University

Author

Listed:
  • Farhanah

    (Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Seremban, Negeri Sembilan, Malaysia)

  • Amir Hamzah Rosli

    (PETRONAS, Tower 1, PETRONAS Twin Towers, Kuala Lumpur, Malaysia)

  • Aida Abdullah

    (Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Seremban, Negeri Sembilan, Malaysia)

Abstract

This study aims to examine the relationship between internal corporate social responsibility (ICSR) and organizational identity (OI) among academic staff at a Malaysian public university. Internal corporate social responsibility (ICSR) is referred to as an organization's self-regulation efforts that reflect its responsibilities to internal stakeholders. ICSR is conceptualized as having two major components: (1) responsible job design (RJD) and, (2) communication and team building (CTB). OI is a self-defined mental and emotional engagement with the organization as a social being. As organizations prioritize ICSR, employees will be more likely to go above and beyond their obligations for the organization due to a continuous sense of satisfaction and assurance in their jobs. This study employed a quantitative cross-sectional survey approach, using online self-administered survey items, and disseminated to respondents using systematic random sampling. The study has been participated by a total of 245 academic personnel. The findings indicate a significant positive relationship between RJD and OI, but the relationship between CTB and OI was weak and insignificant. This study adds to the empirical data supporting the relationship between ICSR and OI. University ICSR initiatives may employed these findings to improve staff retention, cohesion, and a sense of belonging. The study's generalizability is limited by the bias in self-reported data in a single university case study. It is suggested that future research could include the impacts of communication channels, with diverse factors to suggest a multidimensional approach, as well as expanding the study to other public universities and professional positions to examine the relationship between ICSR and OI.

Suggested Citation

  • Farhanah & Amir Hamzah Rosli & Aida Abdullah, 2025. "Internal Corporate Social Responsibility and Organizational Identification: Evidence from a Malaysian Public University," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 5718-5725, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:5718-5725
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    References listed on IDEAS

    as
    1. Abdallah Alshawabkeh & Jamil Razmak & Amer Qasim & Faten F. Kharbat, 2018. "Enhancing internal communication in organisations using enterprise social networking," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 15(1), pages 72-86.
    2. Brian Bolton, 2020. "Internal vs. External Corporate Social Responsibility at U.S. Banks," IJFS, MDPI, vol. 8(4), pages 1-28, October.
    3. Syeda Wajiha Kazmi & Syeda Tuba Javaid, 2022. "Antecedents of organizational identification: implications for employee performance," RAUSP Management Journal, Emerald Group Publishing Limited, vol. 57(2), pages 111-130, January.
    4. M. Isabel Sánchez-Hernández & Živilė Stankevičiūtė & Rafael Robina-Ramirez & Carlos Díaz-Caro, 2020. "Responsible Job Design Based on the Internal Social Responsibility of Local Governments," IJERPH, MDPI, vol. 17(11), pages 1-16, June.
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