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Determinants of Tourist Loyalty: Empirical Insights from Langkawi, Malaysia

Author

Listed:
  • Marlisa Abdul Rahim

    (Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kelantan, Malaysia Tourism Information Technology Research Group, Universiti Malaysia Kelantan, Malaysia)

  • Nurzehan Abu Bakar

    (Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kelantan, Malaysia Tourism Information Technology Research Group, Universiti Malaysia Kelantan, Malaysia)

  • Nor Maizana Mat Nawi

    (Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kelantan, Malaysia Tourism Information Technology Research Group, Universiti Malaysia Kelantan, Malaysia)

  • Muhamad Nasyat Muhamad Nasir

    (Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kelantan, Malaysia Tourism Information Technology Research Group, Universiti Malaysia Kelantan, Malaysia)

  • Siti Salina Saidin

    (Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kelantan, Malaysia Tourism Information Technology Research Group, Universiti Malaysia Kelantan, Malaysia)

  • Nor Amira Mohd Razali

    (Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kelantan, Malaysia Tourism Information Technology Research Group, Universiti Malaysia Kelantan, Malaysia)

Abstract

The main purpose of this study is to examine the relationship between destination image, food image, and trip quality toward the tourist loyalty in Langkawi, Malaysia. To achieve these goals there are few variables and factors that had been figured out. These variables are destination image, food image, and trip quality. The quantitative research approach was used and 384 respondents that are currently travel in Langkawi; Malaysia were involved in this research. The result revealed that there is a significant effect of destination image, food image, and trip quality toward the tourist’s loyalty whereby tourist’s loyalty was influenced primarily by destination image, followed by food image and trip quality was significantly lower. This study aids tourism industry participants in better understanding the problem and improving their ability to develop and implement more effective promotions that utilize the services and deliver the best possible experience to Langkawi.

Suggested Citation

  • Marlisa Abdul Rahim & Nurzehan Abu Bakar & Nor Maizana Mat Nawi & Muhamad Nasyat Muhamad Nasir & Siti Salina Saidin & Nor Amira Mohd Razali, 2025. "Determinants of Tourist Loyalty: Empirical Insights from Langkawi, Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 1194-1207, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:1194-1207
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    References listed on IDEAS

    as
    1. Nor Khasimah Aliman & Shareena Mohamed Hashim & Siti Dalela Mohd Wahid & Syahmi Harudin, 2016. "Tourists¡¯ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 173-188, June.
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