IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-6p6477-6487.html
   My bibliography  Save this article

The Impact of Service Quality on Student Satisfaction of Myanmar Commercial College in Mandalay, Myanmar

Author

Listed:
  • Yin Ko Ko

    (Doctoral Scholar, Doctor of Business Administration (DBA)Mandalay, Myanmar)

  • Zin Ko Ko

    (Founder & Chancellor, Myanmar Commercial College63(C), Between 27 x 28 Street, Mandalay, Myanmar)

  • Nan Wai Linn

    (Vice Principal & Registrar, Myanmar Commercial College63(C), Between 27 x 28 Street, Mandalay, Myanmar)

  • Saw Arli Shar

    (Doctoral Scholar, Doctor of Business Administration (DBA)Yangon, Myanmar)

  • Nang Saing Amm

    (Doctoral Scholar, Doctor of Business Administration (DBA)Yangon, Myanmar)

Abstract

This research study the impact of Service Quality on Student Satisfaction of Myanmar Commercial College in Mandalay, Myanmar. The SERVQUAL model was used, focusing on tangibility, reliability, responsiveness, assurance, and empathy. The results showed that all five dimensions of service quality had an average mean score above 5, indicating strong satisfaction. Pearson correlation analysis showed a positive relationship between service quality and student satisfaction. Multiple regression analysis revealed that tangibility, reliability, and empathy significantly affect satisfaction. The study suggests that Myanmar Commercial College should train staff to be courteous and friendly, and prioritize service-related problems. the practitioners in higher education can reassess their management strategies and can identify and implement appropriate measurement tools to redesign the service delivery system to improve service quality.

Suggested Citation

  • Yin Ko Ko & Zin Ko Ko & Nan Wai Linn & Saw Arli Shar & Nang Saing Amm, 2025. "The Impact of Service Quality on Student Satisfaction of Myanmar Commercial College in Mandalay, Myanmar," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(6), pages 6477-6487, June.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:6477-6487
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-6/6477-6487.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/the-impact-of-service-quality-on-student-satisfaction-of-myanmar-commercial-college-in-mandalay-myanmar/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:6477-6487. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.