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Challenges in Enforcing Alcohol Sales Regulations: A Descriptive and Correlational Study of Store Owners in Pagadian City

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Listed:
  • Carl Jay Mahinay

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Honey Grace Esmelia

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Arvy Iris Cabatit

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Jim Miller Baco

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Mark Cloyd Bilangoy

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Jeryl Ann Pausa

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Jemuel Superal

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Wesdom Talihos

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

  • Jumalyn Ytang

    (College of Criminal Justice Education, Pagadian Capitol College Inc 7016, Tuburan District Pagadian City, Philippines)

Abstract

This study investigates the challenges in enforcing alcohol sales regulations among store owners in Pagadian City, Philippines, focusing on their awareness and compliance with Presidential Decree No. 1619, which prohibits the sale of alcohol to minors. Using a descriptive and correlational research design, data were collected from 150 store owners through a validated questionnaire-checklist. The study assessed demographic profiles, levels of awareness, and compliance with the decree. Results revealed that the majority of respondents were female (70%) and aged 36 and above (46.7%). Store owners demonstrated a high level of awareness (weighted mean = 4.18) regarding the law, but compliance was only moderate(weighted mean = 3.21), indicating a gap between knowledge and adherence. A Spearman rho correlation test showed a moderate positive relationship (Ï = 0.734, p = 0.021) between awareness and compliance, suggesting that increased awareness positively influences compliance, though other factors such as financial incentives, age verification difficulties, and fear of losing customers also play a role. The study concludes that while awareness is high, compliance remains inconsistent, highlighting the need for targeted interventions, including regular enforcement, training programs, and fact sheets on liquor laws, to bridge the gap and improve adherence to alcohol sales regulations.

Suggested Citation

  • Carl Jay Mahinay & Honey Grace Esmelia & Arvy Iris Cabatit & Jim Miller Baco & Mark Cloyd Bilangoy & Jeryl Ann Pausa & Jemuel Superal & Wesdom Talihos & Jumalyn Ytang, 2025. "Challenges in Enforcing Alcohol Sales Regulations: A Descriptive and Correlational Study of Store Owners in Pagadian City," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 2928-2936, March.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-3:p:2928-2936
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    References listed on IDEAS

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    1. Hart, Jarrett & Alston, Julian M., 2019. "Persistent Patterns in the U.S. Alcohol Market: Looking at the Link between Demographics and Drinking," Journal of Wine Economics, Cambridge University Press, vol. 14(4), pages 356-364, November.
    2. Mariàngels Duch & Elena Gervilla & Montse Juan & Clarisse Guimarães & Maite Kefauver & Tobias H. Elgán & Johanna Gripenberg & Zara Quigg, 2020. "Effectiveness of a Community-Based Intervention to Increase Supermarket Vendors’ Compliance with Age Restrictions for Alcohol Sales in Spain: A Pilot Study," IJERPH, MDPI, vol. 17(16), pages 1-11, August.
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