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The Relationship between Tourism Management and Sustainability Education Awareness: A New Trend

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  • Sheren Al Hiti

    (Assistant Professor, Al Buraimi University College)

  • Nuha Eltayib

    (Assistant Professor, Al Buraimi University College)

Abstract

The Relationship between Tourism Management and Sustainability Education Awareness: A New Trend Sheren Al Hiti, Nuha Eltayib Assistant Professor, Al Buraimi University College DOI: https://dx.doi.org/10.47772/IJRISS.2025.914MG00150 Received: 19 July 2025; Accepted: 29 July 2025; Published: 06 October 2025 INTRODUCTION The aim of this study is to explore the impact of tourism management practices on sustainability education awareness. That is to explore and confirm the link between tourism management and the increasing significance of sustainability education. This is an emerging trend in the worldwide tourism and educational management industries. Research in recent years has been largely focused on the environmental and social aspects of tourism, as well as the managerial strategies designed to promote environmentally sustainable policies. This is evidenced by the rising number of yearly case studies on subjects like sustainable tourism, environmental marketing, and eco-friendly tourism. Consequently, there is a growing acknowledgment of the obligation of stakeholders in the tourism sector to adopt sustainable management practices. (de Grosbois & Fennell, 2022) This method involves integrating sustainability principles into management processes and corporate strategies. It can be explored through three main questions: the first relating to vital hypotheses and theoretical studies, the second focusing on key aspects of sustainable tourism and the relationship between the environment and social stakeholders, and the third examining the promotion of sustainable businesses. Our primary literature in this area addresses the challenge for educators to teach sustainable business principles to students when they are not integrated within their institutions. This literature also discusses the development of educational programs that emphasize sustainable futures. (Ratten & Jones, 2021) Background and Significance The tourism industry is one of the largest in the world, and its management practices are affected by global trends and reflect observations in various settings, from local to international. Over the past two decades, sustainability principles

Suggested Citation

  • Sheren Al Hiti & Nuha Eltayib, 2025. "The Relationship between Tourism Management and Sustainability Education Awareness: A New Trend," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(14), pages 1984-1990, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-14:p:1984-1990
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    1. Junyu Lu & Xiao Xiao & Zixuan Xu & Chenqi Wang & Meixuan Zhang & Yang Zhou, 2022. "The potential of virtual tourism in the recovery of tourism industry during the COVID-19 pandemic," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(3), pages 441-457, February.
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