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A Comprehensive Literature Review Study of Comparative Effectiveness of Price Information in Advertisement towards Viewer Engagement on Social Media

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  • Tuan Putri Raidah Tuan Rosedi

    (College of Creative Arts, Universiti Teknologi MARA Cawangan Kelantan)

  • Mat Redhuan Samsudin

    (College of Creative Arts, Universiti Teknologi MARA Cawangan Kelantan)

  • Noorlida Daud

    (College of Creative Arts, Universiti Teknologi MARA Cawangan Kelantan)

Abstract

One of the marketing strategies is to include the price information of the product in the advertisement. While ads without pricing information emphasise brand identity, ads with pricing information build trust. However, the effectiveness of these approaches in social media is still unknown. Therefore, this study compares the effectiveness of digital ads with price information versus ads without price information in generating viewer engagement. This article utilises a literature review approach from previous research to investigate the impact of advertising strategies on consumers in social media. The study’s findings suggest that including price information in digital advertisements is more effective at boosting instant engagement. On the other hand, advertisements that omit the price are appropriate for premium brands. Marketers and business owners can utilise the information from this study to create advertising campaigns that align with their target audience’s preferences and purchasing behaviours.

Suggested Citation

  • Tuan Putri Raidah Tuan Rosedi & Mat Redhuan Samsudin & Noorlida Daud, 2025. "A Comprehensive Literature Review Study of Comparative Effectiveness of Price Information in Advertisement towards Viewer Engagement on Social Media," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(13), pages 17-22, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:13:p:17-22
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    References listed on IDEAS

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    1. Lynne Pepall & Daniel Richards, 2021. "Targeted Value-Enhancing Advertising and Price Competition," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 59(3), pages 443-459, November.
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