IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-33865-1_78.html
   My bibliography  Save this book chapter

Communication Role for Applying Anchoring Pricing in the Information Sector

In: Strategic Innovative Marketing

Author

Listed:
  • Dimitriou Anastasia

    (Technological Educational Institute of Athens (TEI-a))

  • Emmanouilidi Maroulia

    (Technological Educational Institute of Athens (TEI-a))

  • Damianos P. Sakas

    (University of Peloponnese)

Abstract

This study aims to examine the role of anchoring pricing, including in commercials on social media pages. It will show the users of social media’s influence by digital advertisements. For this research, we designed a questionnaire that was distributed to a wide variety of people in the science community. Before the final version, we sent the participants a pilot survey. The response rate was 40.25 % of the community that received it. The results indicated that people who make online purchases and use the social media are more likely to be influenced by online commercials.

Suggested Citation

  • Dimitriou Anastasia & Emmanouilidi Maroulia & Damianos P. Sakas, 2017. "Communication Role for Applying Anchoring Pricing in the Information Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 639-645, Springer.
  • Handle: RePEc:spr:prbchp:978-3-319-33865-1_78
    DOI: 10.1007/978-3-319-33865-1_78
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-33865-1_78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.