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Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

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  • Calao, Paolo Emmanuel C.

    (Saint Mary’s University, Philippines)

  • Caro, Khate Darlene Leigh F.

    (Saint Mary’s University, Philippines)

  • Castillo, Zymone Anjelo E.

    (Saint Mary’s University, Philippines)

  • Gregorio, Jerome Tafael J.

    (Saint Mary’s University, Philippines)

  • Quinto, Eugene Christian A.

    (Saint Mary’s University, Philippines)

  • Tanglao, Paul Joshua C.

    (Saint Mary’s University, Philippines)

  • Ibarra, John Michael C.

    (Saint Mary’s University, Philippines)

Abstract

At various levels, the Philippine government has considered tourism one of its top development priorities to ensure its economic sustainability. Tourism industries are composed of restaurants, hotels, hospitality, any related to travel, tourist destinations, and transportation industries, and much of it revolves around keeping tourists happy and satisfied with their tourism activities. This research emphasizes consumer preferences for accommodation facilities and promotional tools in first-class municipalities. The study determined the effectiveness of the accommodation establishment’s promotional material among tourists through a quantitative analysis. The data was ga there dusing survey questionnaires, which included 60 respondents who stayed in the two selected accommodation facilities. The findings revealed that there is an equal number of male and female respondents in the two selected accommodation facilities in Solano, Nueva Vizcaya, most of whom earn a salary of Php.10,000-20,000 a month, single, frequent hotel guests coming from outside the province, and checking in for vacation. The findings also revealed that the respondents prefer price, packages desired, differentiation, and timing of packages offered to accessibility and something new. The study recommends that accommodation facilities differentiate their offerings by focusing on complimentary meals & loyalty programs.

Suggested Citation

  • Calao, Paolo Emmanuel C. & Caro, Khate Darlene Leigh F. & Castillo, Zymone Anjelo E. & Gregorio, Jerome Tafael J. & Quinto, Eugene Christian A. & Tanglao, Paul Joshua C. & Ibarra, John Michael C., 2024. "Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 1846-1858, May.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:5:p:1846-1858
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    References listed on IDEAS

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    1. Tom Baum & Catherine Cheung & Haiyan Kong & Anna Kralj & Shelagh Mooney & Hải Nguyễn Thị Thanh & Sridar Ramachandran & Marinela Dropulić Ružić & May Ling Siow, 2016. "Sustainability and the Tourism and Hospitality Workforce: A Thematic Analysis," Sustainability, MDPI, vol. 8(8), pages 1-21, August.
    2. Mohammad Reza Davahli & Waldemar Karwowski & Sevil Sonmez & Yorghos Apostolopoulos, 2020. "The Hospitality Industry in the Face of the COVID-19 Pandemic: Current Topics and Research Methods," IJERPH, MDPI, vol. 17(20), pages 1-20, October.
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