IDEAS home Printed from https://ideas.repec.org/a/bco/semaaa/v17y2025p17-43.html
   My bibliography  Save this article

Market Orientation and University Performance in Tanzania: Mediating Efficacious Leadership Style

Author

Listed:
  • Winfrida Robson

    (Institute of Accountancy Arusha Tanzania)

  • Hellena Mohamedy Mushi

    (Mzumbe University Mbeya Campus College Tanzania)

Abstract

Universities will function well if the management and administration of the education sector are improved and the resources available are well utilized. These resources include the caliber of professors, instruction, market orientation, and an efficacious leadership style. The purpose of this study is to investigate the relationship between market orientation, university performance in Tanzania, and the mediating impact of an efficacious leadership style. The Resource Based Theory (RBT) was applied. Self-administered questionnaires were used at five of Tanzania's largest public universities to collect data. One hundred twenty responses were analyzed using SMART PLS. The outcomes were as follows: Efficacious leadership demonstrated a significant positive relationship with university performance, and market orientation demonstrated a significant positive relationship with efficacious leadership. An efficacious Leadership Style (EL) had a mediating effect on the relationship between University Performance (UP) and Market Orientation (MO). Policymakers and other interested parties were also provided with the study's recommendations for additional research.

Suggested Citation

  • Winfrida Robson & Hellena Mohamedy Mushi, 2025. "Market Orientation and University Performance in Tanzania: Mediating Efficacious Leadership Style," Studies in Educational Management, EUROKD, vol. 17, pages 17-43.
    • Handle: RePEc:bco:semaaa::v:17:y:2025:p:17-43
    DOI: 10.32038/sem.2025.17.02
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/1545/sem.2025.17.02.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.32038/sem.2025.17.02?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Stefania Migliori & Daniel Pittino & Augusta Consorti & Lorenzo Lucianetti, 2019. "The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 793-814, September.
    2. Muthanna Alobaidi & Olgun Kitapci, 2019. "Strategic Orientation, Market Orientation and Business Performance- in Searching for Integration, Evidence from Turkey," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 15(3), pages 53-70.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bojan Morić Milovanović & Mirjana Grčić Fabić & Vjekoslav Bratić, 2023. "Strategic Approach to Configurational Analysis of Entrepreneurial Orientation, Strategic Networking, and SME Performance within Emerging Markets of Selected Southeast European Countries," Administrative Sciences, MDPI, vol. 13(2), pages 1-19, February.
    2. Ana Pacheco & Mário Franco, 2024. "The Role of Higher Education Institutions (HEI) in Academic Spin-off Creation: A Cooperation Perspective," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 7523-7541, June.
    3. Sam Liu, Chih-Hsing & Jack Liu, Hsiou-Hsiang & Ng, Yen-Ling, 2021. "Investigation of entrepreneurial orientation development with airline employees: Moderating roles of a cooperation-competition mechanism," Journal of Air Transport Management, Elsevier, vol. 94(C).
    4. Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
    5. Oualid Abidi & Khalil Nimer & Ahmed Bani-Mustafa & Sam Toglaw, 2022. "Relationship between faculty characteristics and their entrepreneurial orientation in higher education institutions in Kuwait," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-22, December.
    6. Francisco Adro & Cristina I. Fernandes & Pedro M. Veiga & Sascha Kraus, 2021. "Social entrepreneurship orientation and performance in non-profit organizations," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1591-1618, December.
    7. Ana Pacheco & João J. Ferreira & Jorge Simões, 2023. "The Role of Higher Education Institutions and Entrepreneurial Orientation in the Creation and Development of Academic Spinoffs," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(3), pages 495-524, November.
    8. F. I. Vega-Gómez & F. J. Miranda González & J. Pérez-Mayo, 2020. "Analyzing the Effects of Institutional- and Ecosystem-Level Variables on University Spin-Off Performance," SAGE Open, , vol. 10(2), pages 21582440209, June.
    9. Marcel Rolf Pfeifer, 2022. "Human Resources in Start-Ups: Expert Interviews with Managers on the Transition of Start-Ups from Academic to Private," Merits, MDPI, vol. 2(2), pages 1-20, May.
    10. Juan Pablo Diánez-González & Carmen Camelo-Ordaz & Mariluz Fernández-Alles, 2021. "Drivers and implications of entrepreneurial orientation for academic spin-offs," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 1007-1035, June.
    11. Elvira Cerver Romero & João J. M. Ferreira & Cristina I. Fernandes, 2021. "The multiple faces of the entrepreneurial university: a review of the prevailing theoretical approaches," The Journal of Technology Transfer, Springer, vol. 46(4), pages 1173-1195, August.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:semaaa::v:17:y:2025:p:17-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.