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The Essence Of The Deposit Behavior Of Households And Features Of Its Formation In The Conditions Of Turbulent Development Of The Financial Services Market

Author

Listed:
  • Olena Tarasenko

    (Chernihiv Polytechnic National University, Ukraine)

  • Maksym Dubyna

    (Chernihiv Polytechnic National University, Ukraine)

  • Olha Popelo

    (Chernihiv Polytechnic National University, Ukraine)

Abstract

Financial resources of households in most developed countries are the largest in volume, stable in terms of the development of the financial services market and economy as a whole. It is the development of the mechanisms for attracting these funds from economic entities, knowledge of the process of making financial decisions, is an important and integral part of forming a solid foundation for sustainable economic development. Accordingly, conducting research in this area is relevant and necessary. Thus, theoretical and methodological provisions for the formation of deposit behavior of households in current changing conditions of the financial services market is the subject of this research. Within the study, a range of classical scientific approaches is used. The following general and special research methods were used, namely: analysis, synthesis, content analysis, system approach and method of logical generalization, process approach, etc. Methods of graphic visualization of research results were used as well for better presentation. The purpose of the article is to study the nature and features of the formation of deposit behavior of households in the financial services market in terms of its transformation. Thus, as a result of the study, within the article, a detailed analysis of the essence of deposit behavior of households is carried out, and the author's concept of the interpretation of the following categories "deposit behavior", "deposit behavior of households" is formulated. The article identified and systematized the main factors influencing the formation of this type of behavior; these factors are divides into groups: endogenous and exogenous. The detailed consideration of the formation process of deposit behavior of households in the financial services market allowed to identify the main stages of its formation and to describe their features. It is established that the process of reflection of economic entities plays an important role in the formation process of deposit behavior of households, which highlighted the need to deepen theoretical issues of this direction. Accordingly, the essence of financial reflection is specified, the specific features of the implementation of reflective management of the formation process of deposit behavior of households in the financial services market is considered.

Suggested Citation

  • Olena Tarasenko & Maksym Dubyna & Olha Popelo, 2022. "The Essence Of The Deposit Behavior Of Households And Features Of Its Formation In The Conditions Of Turbulent Development Of The Financial Services Market," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 8(1).
    • Handle: RePEc:bal:journl:2256-0742:2022:8:1:16
    DOI: 10.30525/2256-0742/2022-8-1-134-147
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    References listed on IDEAS

    as
    1. O. G. Vasilyeva & A. N. Novopashina, 2018. "Household deposits and bank license withdrawals in the Russian regions," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 11.
    2. Muthukannan, Priyadharshini & Tan, Barney & Chian Tan, Felix Ter & Leong, Carmen, 2021. "Novel mechanisms of scalability of financial services in an emerging market context: Insights from Indonesian Fintech Ecosystem," International Journal of Information Management, Elsevier, vol. 61(C).
    3. Beata Gavurova & Kristina Kocisova & Zoltan Rozsa & Martina Halaskova, 2019. "What Affects the Interest Rate on Deposit From Households?," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 15(2), pages 41-57.
    4. D. Trofimov., 2017. "Changes in household deposits structure: Liquidity and stability of bank liabilities," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 11.
    5. Serhii Shkarlet & Valeriia Prokopenko & Maksym Dubyna, 2018. "Directions Of Development Of The Financial Services Market Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(5).
    6. D. Trofimov, 2017. "Changes in household deposits structure: Liquidity and stability of bank liabilities," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 11.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Pohrebniak Anna & Chobitok Viktoriia & Mushnykova Svitlana & Semenchuk Tetiana & Porsiurova Iryna, 2023. "Strategic Management of the Investment Support of the Activity of Enterprises in the Conditions of the Global challenges," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(3), pages 258-266, September.

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    More about this item

    Keywords

    behavior; deposit behavior; household deposit behavior; reflection; reflective management; financial services market;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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