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Growing retail revenues at airports

Author

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  • Belardini, Andrea

Abstract

The travel retail industry has enjoyed growth rates which, no doubt, have been the envy of a number of other industries, but can that historical growth be counted on going forward? Airports have a constant need to plan and implement capacity expansion, and commercial revenues play a key role in ensuring the capability to finance the significant capital expenditure needed. But what is the ideal model of partnership between the parties in travel retail (ie airport, retailer and supplier) and how can growth of the industry be supported? This paper discusses today's influencing factors, the changes in consumer behaviour, the power of digital media and increasing levels of complexity in travel retail. It also gives some interesting examples of initiatives to stimulate growth and customer satisfaction in travel retail.

Suggested Citation

  • Belardini, Andrea, 2013. "Growing retail revenues at airports," Journal of Airport Management, Henry Stewart Publications, vol. 7(3), pages 222-230, June.
    • Handle: RePEc:aza:jam000:y:2013:v:7:i:3:p:222-230
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    Citations

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    Cited by:

    1. repec:aeg:report:2014-4 is not listed on IDEAS
    2. Bracaglia, Valentina & D׳Alfonso, Tiziana & Nastasi, Alberto, 2014. "Competition between multiproduct airports," Economics of Transportation, Elsevier, vol. 3(4), pages 270-281.
    3. Valentina Bracaglia & Tiziana D'Alfonso & Alberto Nastasi, 2014. "Multiproduct airport competition and e-commerce strategies," DIAG Technical Reports 2014-04, Department of Computer, Control and Management Engineering, Universita' degli Studi di Roma "La Sapienza".

    More about this item

    Keywords

    travel retail; airport revenues; passenger experience; customer satisfaction; airport partnership; digital media;
    All these keywords.

    JEL classification:

    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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