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What Drives Consumer’s Intention to use Online Property Websites: A Conceptual Model

Author

Listed:
  • Mui Ling Dyana, Chang*

    (Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia)

  • Rizal Hamid

    (Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia)

  • Nelson Lajuni

    (Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia)

  • Norazah Mohd Suki

    (Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia)

Abstract

The real estate market in Malaysia is growing as the nation grows more prosperous. There were 376,583 transactions recorded in Malaysia in 2010 with an aggregate worth RM107.44 billion (Construction Industry Development ,2016). This study intends to inspect the factors that drive consumer’s intention to use online property website. Previous literature does not include in-depth analyses such as consumer behavior. Hence, this conceptual paper proposes a model the key constructs that determine consumers’ intention to use online property website based on the Stimulus-Organism-Response (S-O-R) model. The proposed model integrates the S-O-R model with atmospheric cues from websites such as informativeness, effectiveness and entertainment. The results of the study provide significant insights the phenomenon of using online property ads and factors that influence consumers’ intention regarding online property websites. Recommendations for future research are also presented.

Suggested Citation

  • Mui Ling Dyana, Chang* & Rizal Hamid & Nelson Lajuni & Norazah Mohd Suki, 2018. "What Drives Consumer’s Intention to use Online Property Websites: A Conceptual Model," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 630-633:2.
    • Handle: RePEc:arp:tjssrr:2018:p:630-633
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    References listed on IDEAS

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    2. Aboubaker Ettis, Saïd, 2017. "Examining the relationships between online store atmospheric color, flow experience and consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 43-55.
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