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Qualidade em Turismo na Perspetiva dos Decisores Públicos Locais Portugueses: O Caso da Região Centro de Portugal

Author

Listed:
  • Maria do Rosário Campos Mira

    (de produtos, de desenvolver os destinos salientando a sua identidade, de trabalhar em rede e de diferenciar as opções turísticas nas diversas regiões.)

  • Lisete dos Santos Mónico

    (Faculty of Psychology and Educational Sciences, Assistant Professor at the Faculty of Psychology and Educational Sciences, University of Coimbra.)

  • Zélia Maria de Jesus Breda

    (Assistant Professor at the Department of Economy, Management, Industrial Engineering and Tourism (DEGEIT), University of Aveiro. Full member of the Research Unit ‘Governance, Competitiveness and Public Policies’)

  • Andreia Filipa Antunes Moura

    (Invited Adjunct Professor at the Polytechnic Institute of Coimbra, Coimbra Education School. Full member of the Research Unit ‘Development and Innovation in Tourism (CITUR/RIPTUR)’)

Abstract

Em Portugal o turismo tem-se desenvolvido muito nos últimos anos, fruto do investimento que se tem feito na: (i) qualificação dos recursos humanos; (ii) especialização da oferta; (iii) modernização dos processos de gestão das empresas turísticas; (iv) desenvolvimento do marketing; (v) e, no investimento em infraestruturas e outros serviços e produtos complementares à ação turística.Os diversos estudos realizados pelas autoras sobre a perceção dos municípios portugueses (participaram 125 com o total de 134 respostas válidas) sobre o que contribui para a qualidade em turismo, revelou que há um discurso a uma ‘só voz’ quanto à necessidade de diferenciação de produtos, de desenvolver os destinos salientando a sua identidade, de trabalhar em rede e de diferenciar as opções turísticas nas diversas regiões.

Suggested Citation

  • Maria do Rosário Campos Mira & Lisete dos Santos Mónico & Zélia Maria de Jesus Breda & Andreia Filipa Antunes Moura, 2020. "Qualidade em Turismo na Perspetiva dos Decisores Públicos Locais Portugueses: O Caso da Região Centro de Portugal," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 56, pages 19-41, October.
    • Handle: RePEc:apd:rper00:y:2020:i:56:id:158
    DOI: 10.59072/rper.vi56.158
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