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A Study on Customer Relationship Management in Cooperative Silk Societies with Special Reference to Kanchipuram (Silk City) in Tamilnadu

Author

Listed:
  • M. Murugan

    (Assistant Professor, SCSVMV University, Kanchipuram, Tamil Nadu. & Research Scholar, M.S. University, Tirunelveli, India)

  • S.A. Senthil Kumar

    (Associate Professor and Research Guide, Central University of Pondicherry,Karaikal Campus, Pondicherry (UT), India)

Abstract

A study was conducted among 50 respondants to find out their opinion about cooperative silk societies in Kanchipuram (silk city) with special emphasis on Customer Relationship Management. It was ascertained that there is a relationship between purchasing silk sarees and quality check-up and that customers are loyal to the brands they purchase.

Suggested Citation

  • M. Murugan & S.A. Senthil Kumar, 2012. "A Study on Customer Relationship Management in Cooperative Silk Societies with Special Reference to Kanchipuram (Silk City) in Tamilnadu," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 3(1), pages 25-30, January.
    • Handle: RePEc:aii:ijcmss:v:3:y:2012:i:1:p:25-30
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    References listed on IDEAS

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    1. Brady, Michael K. & Robertson, Christopher J., 2001. "Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study," Journal of Business Research, Elsevier, vol. 51(1), pages 53-60, January.
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