The importance and role of trust in agricultural marketing co-operatives
Marketing co-operatives can strengthen countervailing power of producers and help to co-ordinate (agricultural) supply chains. According to many authors, one of the means of increasing the competitiveness of co-ops can be traced back to trust and informal connections existing between the members and the cooperative (management), as well as among the members. Using New Institutional Economicsâ€™ theories and the â€œco-operative identityâ€ concept as theoretical background, this review paper analyses the importance of trust, as well as the role of the co-operative principles as formal-legal securities of trust (development) in agricultural marketing co-operatives.
Volume (Year): (2010)
Issue (Month): 112 (July)
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