Satisfaction Evaluation Of Milk Handlers By Southern U.S. Dairy Farmers
An ordered probit model is used to investigate the factors that determine post-choice satisfaction of southeastern U.S. dairy farmers with their milk handlers. The impact on farmer satisfaction of milk handler attributes, farm/farmer characteristics, and farm location is tested. Results support the hypothesis that mailbox price and the quality of service provided by milk handlers have a positive effect on satisfaction levels. Bargaining-operating cooperatives are negatively associated with farmer satisfaction when contrasted against independently owned milk handlers and bargaining-only cooperatives. Choice and the ability to switch milk handlers are also important determinants of farmer satisfaction.
Volume (Year): 28 (1996)
Issue (Month): 02 (December)
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- Liebrand, Carolyn & Carley, Dale H. & Ling, K. Charles, 1991. "Southern Dairy Farmers' Evaluation of Milk Handlers," Research Reports 51568, United States Department of Agriculture, Rural Development Business and Cooperative Programs.
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